Articles by Raja Ghoshal

In today’s dynamic landscape of communication, the lines between PR and marketing have blurred, forming a potent amalgamation that shapes how brands engage with audiences. …

In the ever-evolving landscape of public relations, the integration of artificial intelligence (AI) has marked a pivotal shift in how strategies are crafted and executed….

In today’s fast-paced digital landscape, corporate communication professionals the world over are increasingly turning to artificial intelligence (AI) to streamline content creation and enhance productivity….

In the tapestry of our digital lives, a revolution is in the air – one that doesn’t rely on flashy visuals or scrolling feeds. It’s…

As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as well. A mighty brand of yore often…

First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in…

The times, they are a changing’ and so are the dynamics of social media and its all important catalyst – the influencers! Till some time…

With the National elections round the corner, what could be a more powerful affirmation for Political PR! Indeed, it would not be out of order…

So what’s your Story?! While everything else gets weary and clichéd, a story doesn’t! There is something so captivating and endearing about a story, that…

Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet! Yet both are true and both are…