Strategy: The first, middle and the last word in Communication. And how!
Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more...
March 23,2022 READ MORE
Raja Ghoshal
Leveraging the great Indian festivals for communication, brand building and PR
The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on...
November 02,2021 READ MORE
Understanding the multiple facets of PR & effective communication
If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way...
September 01,2021 READ MORE
Creativity led PR gets a boost in the pandemic
The pandemic and its unsparing waves which have unleashed untold miseries on mankind and unprecedented challenges to industry...
May 26,2021 READ MORE
Paradigm shifts in Internal Communications, especially as a fallout of COVID-19
It would be wrong to say that dynamic changes were not being heralded in the world of Internal...
March 18,2021 READ MORE
The blurring lines between PR and marketing communications
The lines, they are a blurring between corporate communications and marketing communications! Taken in a larger context, it...
February 26,2021 READ MORE