Creativity at the helm of Public Relations
We, as Public Relations professionals, are often projected as the ones whose job is to magnify creative ideas...
June 27,2018 READ MORE
Ritu Bararia
Challenges faced by hospitality communicators
Having been the Communications Lead with a couple of prestigious hotel brands has been a roller coaster ride...
June 20,2018 READ MORE
How is Advertising different from Public Relations
Public Relations and Advertising are two major tools for promoting products and services offered by the company. Advertising is a...
June 13,2018 READ MORE
Corporate Social Responsibility as an integral part of Corporate Communications
The Corporate Communication department in every organisation works towards maintaining and managing the company’s socially evolved perception. This...
June 06,2018 READ MORE
Role of corporate communication in an organisation
It will not be incorrect to say that corporate communication is imperative to an organisation’s growth and progress...
May 30,2018 READ MORE
What is a marketing communications strategy all about?
My experience of all these years, as a communications expert, has taught me that Public Relations profile cannot...
May 23,2018 READ MORE
Ethics and Public Relations
Very often, we as PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes...
May 16,2018 READ MORE
Every brand must follow Brand Guidelines
Brand guidelines play a very significant role in managing perceptions of a company. While communicating with customers, vendors,...
May 09,2018 READ MORE
Formulating communication strategy for luxury brands
While creating a communication plan for a brand, the essence is to understand the brand entity and work...
May 02,2018 READ MORE
B2B vs B2C: How different are the communication tactics?
We, as communication professionals often face challenges while drafting industry-specific communication. The strategy which is good for B2C...
April 25,2018 READ MORE
Creating a Personal Brand
My recent opportunity of creating the personal brand of an individual has been an exciting experience. In the...
April 18,2018 READ MORE
A good spokesperson is a boon for the reputation of a corporate house
We, as communication professionals, often serve as the mouthpiece for our associated organisations which makes our profile a...
April 11,2018 READ MORE