Articles by Sandeep Rao

So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’. If you work in public relations or…

Authored articles traditionally, have been about motherhood statements. They present a ’30,000-feet view’ also called thought leadership, a term so misused today that I see…

So I have a friend who has covered the crime beat for a decade. From singing old songs in shady bars, to drinking cheap whisky…

I was recently speaking with the India communication head of a global NBFC looking to hire a PR consultancy, who asked if I could help…

My first article for this series, dealing with the challenge and solution of deadlines and the stress caused thereon, spoke to a TA of corporate…

As corporate communication professionals, we live our lives by deadlines. A 7:30 am deadline for ablutions, 8:30 am for getting-ready-for-work, 9:15 am to get to…