An enduring corporate reputation needs the right notes and the rhythm
Corporate reputation isn’t just one thing. It is the confluence of elements including market share, brand equity, leadership...
May 22,2024 READ MORE
Sandra Stahl
Peripheral Vision
From a traditional perspective, public relations can be seen as transactional. A need and a response. Marketing is...
May 08,2024 READ MORE
Mastering this Hinge Moment for Communications Technology
In his essay collection, Languages of Truth, Salman Rushdie proposed that there are “hinge moments” in history, when...
April 24,2024 READ MORE
Harnessing Humor as a Powerful Communications Tool
Many would agree today’s world is ‘business unusual.’ Communications must be savvy and agile. Humor can be a...
April 10,2024 READ MORE
The Case for Cultivating Curiosity Now
What do discovery, invention, ideas and even, civilisation have in common? The answer is curiosity – the desire...
March 27,2024 READ MORE
A ‘User’s Guide’ for An Evolving Landscape
In 1988, I married into a family of four generations in India. Fleeing Basra and Aleppo, they arrived...
March 13,2024 READ MORE