In much of the information we’re all reading about how AI is transforming communications, one theme is consistent: AI tools can take over the tedious,…
What will 2025 look like? The ‘World Ahead 2025’ from The Economist is forecasting a year of uncertainty and instability. CIO Views envisions unprecedented advances…
When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.” Based on the assignment, out-of-the-box can take…
There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills for succeeding at this work. Less frequently…