Articles by Sandra Stahl

There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills for succeeding at this work.  Less frequently…

Last month, we spent a few days with friends in Bordeaux, France who 20 years ago turned a crumbling chateau into a wedding venue. To…

The inventor Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Opportunities are work. …

My daughter who works in communications at a leading global financial institution recently had a conversation with a senior leader there.  Among the topics they…

A world-class reputation begins with a world-class communications function comprising of thoughtful professionals who learn from the past, are attuned to the present and gather…

The amount of information coming at people today from all lines of sight is unprecedented. With this volume comes misinformation and disinformation, feelings of being…

AI may be transforming the Public Relations landscape but what sets companies apart is understanding that data without story are just numbers. And reputation without…

Have you ever wondered how communicators at companies with strong, positive reputations built these positions and usually managed to keep them at the top?  Wonder…

A few years ago, I read Misbehaving by behavioral economist and Nobel Prize winner, Richard Thaler.  Far from being dense or academic, it was a…

We’re living in exceptional times in communications. Look no further than the metamorphosis driven by technology and business needs, shrinking attention spans and the speed…