Articles by Sandra Stahl

The roots of public relations can be traced to Ancient Greece where philosophers like Plato and Aristotle wrote about the art of rhetoric in persuasion. …

In the last month, I’ve had conversations with peers, colleagues and clients about the state of communications in business today and what companies, brands and…

Commencement speeches are a great tradition at US colleges. Each year, universities arrange for a well-known speaker – singers, athletes, actors, news anchors, leaders from…

For the last month, I’ve been helping a healthcare company manage a significant issue. This is one we saw coming in November and then, inevitably,…

Every day on the job brings something new for comms practitioners. News, trends, priorities, budgets, decisions, new tools and opportunities for the brands we work…

Stakeholder perceptions are fickle. While a strong reputation creates relationships and builds loyalty, maintaining it takes ongoing attention, good decisions and empathy from leaders, quality…

Fundamental to communications is exploring the ‘why.’ Why are our stakeholders thinking or feeling this way or that? Why is an issue escalating? Why is…

I can’t stop thinking about an article I read last week in the New York Times about a patient with a rare disorder who was…

By most accounts, 2025 is a critical test year for India and its ability to make its mark on the global stage. Reputation with critical…

Once upon a time, it was OK to have expertise in a specific area and speak the language of your own specialty.  Market researchers talked…