Articles by Sarita Bahl

Shifting sands – Part II

Corporate communications (CC) has evolved over the past decade. It is now an integral part of business strategy and finds a seat at the leadership…


Shifting sands – Part I

A couple of days ago I was invited to address the students of SCoRE (School for Communications & Reputation) along with a fellow colleague. It…


If only…

While watching a Danish television series, one particular scene left me very disturbed – it showed a woman practicing self-flagellation because she believed she had…


The view from the other side

Last month I was given the opportunity to be part of the jury for the All-India Coaching Conclave Awards. Instituted for the first time, there…


Time we faced the inevitable

We lost one of India’s sharpest industrialist minds yesterday. Cyrus Mistry lost his life in an unfortunate road accident near Mumbai. He was only 54….


The emergency situation

How many times have we paid attention to the oxygen mask instructions when flying? The first time we hear it, we are all ears. As…


Becoming future ready

Last week during an external CSR event, I happened to interact with a few HR folks of MNC companies. We got talking about how the…


Illusions of the mind

Last month when I was at Nashik, enroute to visit one of our projects at Malegaon, I happened to spend the night in a hotel….



Measurement matters

We live in a world full of data and numbers. Data apparently has been called the new oil. The use of analytics, data and numbers…