Articles by Sarita Bahl

As communicators, we’re used to sailing in familiar and unfamiliar winds, but the future holds new, uncharted territories that will demand fresh thinking. Here are…

Much has already been said about Ratan Tata and the values that he epitomised. This post however reflects on some of Ratan Tata’s famous quotes…

Act I: The Voice Unseen We are the voices, behind the veil, Crafting stories that rise, that sail. Through quiet halls, we tread with care,…

My favourite fictional character is Hercule Poirot – the famous Belgian detective created by Agatha Christie. He is known for his distinct personality and some…

In this cut throat world of competition and job crisis, if there is one way to hold on to your job, it is by creating…

Uber, one of the most popular mobility apps has witnessed many crisis. Under former CEO Travis Kalanick, Uber was reported to have a highly toxic…

The on-going crisis at SEBI is right on our face. As a communications expert, we cannot but look at how this is being managed. Toxic…

Our life journey is never a straight line. We come across situations that call upon us to navigate complex emotions, make hard decisions, and at…

The truth is – you cannot escape office politics. It is part of every organisation. It is no different in the field of communications. The…

Corporate communicators need to move away from conventional methods and must cut the Gordian knot to solve complex situations. The Story of the Gordian Knot…