Who hasn’t worked on developing year campaign for strengthening the company’s reputation? Whether you represent a PR agency or are a communicator by profession, making…
The “U-curve of happiness” is a concept in behavioural economics and psychology, suggesting that happiness follows a U-shaped trajectory over the course of life. It…
After spending decades in corporate communications and related roles around it, I have realised that this function is a double-edged sword. It can build lasting…