Articles by Sourav Kanungo

Does purpose still matter? An important question that was asked by Kass Sells, Global COO and President, International, WE Communications at the starting of his…

Not many would recognise the name Mondelez International in India. But everyone will recognise the brand Cadbury – the market leader in terms of chocolate-based…

‘It is not about numbers, but about unique and authentic content that makes the influencers stand apart and credible for the customers and therefore the…