Articles by Sheela Rajak

In today’s hyperconnected, digital-first world, a brand’s reputation is no longer built over decades—it can be made or broken in a matter of minutes. For…

In the high-energy, ever-evolving world of Public Relations (PR), success isn’t measured by mere attendance or a checked-off to-do list. It’s driven by passion, purpose,…

In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place, the real currency of trust, engagement, and…

Public Relations (PR) has long been a critical pillar of business success, shaping public perception, managing crises, and building brand reputations. Over the years, women…

Staying Calm and Composed During a High-Pressure Press Event: A Guide for PR Professionals Managing a high-pressure press event is an art that requires a…

In the ever-evolving landscape of public relations (PR), the rise of artificial intelligence (AI) has sparked conversations about its impact on the industry. While some…

Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved far beyond traditional methods of simply getting…

In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether they be internal departments, executives, clients, or…

In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success. However, measuring that success can be complex….

Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable organisational skills. The ability to juggle multiple…