Scientific ERPs and Measurement Framework: Foundation of Successful Reputation Management
It is exciting to see that the theme of PRAXIS 2023, to be held in Chennai in September...
August 03,2023 READ MORE
Siddhartha Mukherjee
Six Taps of News Coverage: Which one do you depend on most?
If one were to analyse monthly news coverages of an organisation, it would appear that these coverages are...
July 20,2023 READ MORE
How to get the best out of your PR Measurement service?
The measurement and data analytics landscape play a crucial role in determining the health and maturity of any...
July 06,2023 READ MORE
“WHY” creates the foundation of PR Measurement framework
Who, what, when, where, why & how constitute the 6 soldiers of any communication management framework. However, when...
June 08,2023 READ MORE
Brand Building or Media Relations? A PR desk’s measurement framework reveals focus
A glance at an organisation’s PR Measurement framework gives an indication of the disposition, KRAs and KPIs of...
June 01,2023 READ MORE
Can the Indian PR Business be the first to eradicate AVE cancer?
One of the elementary reasons for most of the issues the PR Businesses world over are facing even...
May 25,2023 READ MORE
Six Pillars of a Powerful Monthly PR Communication Plan
In my previous article, I discussed how successful Corporate Communication professionals work towards taking charge of the 9...
May 18,2023 READ MORE
What makes Chief Communication Officers powerful & successful?
What makes the Chief Communications Officer (aka Head of Corporate Communications) powerful and successful? What gets them closer...
May 10,2023 READ MORE
CXO’s perception of PR will drive its measurement
The holistic world of PR measurement & Data analytics hinges on 3 very crucial and interconnected blocks of...
May 04,2023 READ MORE
Minimum 7 points to evaluate before you hire a PR Measurement service
3 out of every 5 corporates are now depending on a third-party PR measurement service provider. The archaic...
January 12,2023 READ MORE
Measurement without an Account Planning foundation is a waste of time!
Futureproofing of PR will happen when we futureproof its measurement & associated data analytics. It has the potential...
December 22,2022 READ MORE
PR Measurement injects KAIZEN into CorpComm & Brand Reputation ERPs
The euphoric moment for PR Measurement is not just when we get to establish ROO and ROI from...
December 15,2022 READ MORE