Articles by Siddhartha Mukherjee

In the ever-evolving landscape of Public Relations (PR), a profound shift is underway, reshaping the way we measure and assess the impact of communication strategies….

Measurement and Data Analytics services must go beyond one-size-fits-all approaches, especially in the ever-evolving landscape of Corporate Communication. Many reports in the market currently offer…

In today’s corporate landscape, discussions surrounding “Brand Reputation” and the “Reputation Economy” are ubiquitous. CEOs, CMOs, and other CXOs are realising the profound influence of…

PR Measurement, Data & Analytics is a sea that merges into the ocean of Corporate Brand Reputation Management. It is certainly not equal to the…

In the realm of corporate and product brand building, the dynamic duo of advertising and public relations (PR) takes CenterStage as powerful communication tools. However,…

It is exciting to see that the theme of PRAXIS 2023, to be held in Chennai in September this year, is Reputation Management – The…

If one were to analyse monthly news coverages of an organisation, it would appear that these coverages are a result of around 6 different taps…

The measurement and data analytics landscape play a crucial role in determining the health and maturity of any business. Yet, many companies fail to leverage…

Who, what, when, where, why & how constitute the 6 soldiers of any communication management framework. However, when it comes to PR Measurement (or any…

A glance at an organisation’s PR Measurement framework gives an indication of the disposition, KRAs and KPIs of the PR machinery of that organisation. One…