Articles by Smita Venkataraman

Dial B for Branding

A startup is based on a powerful idea, a grand vision – that seeks to change the world through unique solutions that address customer needs….

Boost your message

In an era of digital information overload, it is easy for the audience to miss important communications – simply, because it did not catch their…

The STAR Effect

You created this superb poster. It had all the important details you wanted to convey to your employees. You and your team felt that visually,…

The power of One

I remember joining in the thunderous applause by the theater audience and celebrating the awesome impact of a dialogue while watching a blockbuster hit movie….

The King and I

A glimpse of PR, Communications and Reputation Management from Ancient India It was a cloudy evening as I peered up at the tall tower of…