Acquire, Retain, and Repeat — My guide to Account-based Marketing (ABM)
The future is uncertain and its wrath is sometimes unpredictable — and these trying times stand as solid...
May 11,2020 READ MORE
Tina Garg
Leveraging the flywheel for effective inbound marketing
I’m going to start by saying something I’ve already mentioned multiple times — because it’s just that important....
May 04,2020 READ MORE
UX — The winning strategy for increased brand adoption
Let me cut right to the chase — marketing is no longer about a product. It’s about the...
April 27,2020 READ MORE
How to ace that influencer campaign
At some point in our lives, we’ve all purchased a product or signed up for a service based...
April 20,2020 READ MORE
The curious case of brands that ace the digital space!
The internet is a crowded place — and that is never going to change. The responsibility to stand...
April 13,2020 READ MORE
All you need to know about acing the Instagram aesthetic
Remember the good old days, when we’d painstakingly print bundles of business cards or mail a heavy portfolio...
April 06,2020 READ MORE
Unleashing the magic of visual branding
First impressions count — and when it comes to your brand, the way you communicate visually can make...
March 30,2020 READ MORE
The four pillars of brand advocacy in times of uncertainty
COVID-19 is all anyone can talk about lately. The pandemic continues to spread like wildfire, pausing the lives...
March 23,2020 READ MORE
Facebook — lessons to learn from the tech giant!
In the 21st century, Facebook and social media have become synonymous with each other. The social networking site...
March 16,2020 READ MORE
A listicle to help your brand write a great listicle!
Need a new bag? Find it on the Internet. Want to know your personality type? Take a quiz...
March 09,2020 READ MORE
Go topical or go home
When Meghan Markle married Prince Harry in 2018, the world’s eyes were on this royal union — and...
March 02,2020 READ MORE
Brands, market to women like you mean it!
Recently, my daughter and I were chatting over our cup of morning tea. While talking about the usual,...
February 24,2020 READ MORE