What’s Your Brand Sun Sign?
January has a peculiar power. It turns rational, fully grown adults into part-time astrologers. People who would never...
January 14,2026 READ MORE
Udit Joshi
From Resolutions to Readiness: Smarter Ways to Enter 2026
As the clock hits 12, every human is rekindled with an optimism and enthusiasm that the 365 days...
January 07,2026 READ MORE
The Gift of Time
I use a smart keyboard on my phone and it informed me that the word I used the...
December 23,2025 READ MORE
When Adversity Exposes the Character of a Brand
It’s a time when as a customer we feel hopeless and alone. The behaviour from the entire aviation...
December 17,2025 READ MORE
Choosing Dinner? Why Decision Fatigue Feels So Real
For a country that taught the world how to balance spices, it’s ironic how unbalanced we feel while...
December 10,2025 READ MORE
Our English Sounds the Same! AI and the Lost Pleasure of Writing
As a kid, it was with great affection that I used to say that my favourite authors begin...
December 03,2025 READ MORE
A Chronic Optimist’s Case for India: The Data Says Carpe Diem
I was there in India’s melting pot Bangalore, and I have been listening. I can feel a new...
November 26,2025 READ MORE
The Masala He Added to Our Lives: Remembering the OG Piyush Pandey
Somewhere between the glue holding a bus seat together and the way our mother’s voice softens when we...
November 19,2025 READ MORE
Why Gen Z Upgrades Only When Trust Is Served First
Here’s the paradox keeping CMOs up at night in 2025: Gen Z will skip the multiplex but drop...
November 12,2025 READ MORE
Masala in the Mundane: How Non‑Glamorous Brands Win Big
The most powerful brands in daily life rarely trend or chase billboards; they live in the wall, the...
November 06,2025 READ MORE
Beyond Buzzwords: Why Empathy is Marketing’s Real Masala for Tomorrow
We are told that in the attention economy of 2025, technology is king. I differ, technically… Technology is...
October 29,2025 READ MORE
The Slow-Simmer Strategy: Building Loyalty in the Age of Instant Everything
In 2025, the consumer’s thumb rules supreme. One swipe, and they’re gone. We’ve convinced ourselves that a few...
October 23,2025 READ MORE