India’s GCC Mission Cannot Afford to Fail
By Udit Joshi Startup India, launched with great buzz in 2016, produced a vibrant but narrow innovation class....
May 13,2026 READ MORE
Udit Joshi
MarComm Leadership: The Missing Piece in the GCC Growth Strategy
From Hyderabad’s Hitec City to Bengaluru’s Electronic City, India’s Global Capability Centers have undergone a quiet but fundamental...
April 22,2026 READ MORE
From Capability to Credibility: Rewiring How GCCs Communicate Value
Redefining the Indian Global Capability Center Narrative with the ‘GCC Stakeholder Resonance Framework.’ Communication is the architecture of...
April 15,2026 READ MORE
As Good As It Gets
This week, I just want to write about Cinema. I wrote today’s column while listening to a mix...
April 08,2026 READ MORE
Marketers! PR just made its way to the bottom of the funnel!
The Big Revelation – Gartner’s Top Predictions to Inform 2026 Comms Strategies announces that by 2027, the mass...
April 01,2026 READ MORE
Paying to Unlearn? It’s the Evolutionary Tax
We carry so much accumulated sediment on our backs. Layers of beliefs built over years. Childhood rules about...
March 25,2026 READ MORE
Over(whelmed) and Out! Never Ever!
There’s goodness around and, somewhere, it promises a complete overhaul and elevation of the Indian socio-economic fabric. Yet,...
March 18,2026 READ MORE
Why GCC 4.0 Demands a Chief Storyteller
I was never a fan of the word Storyteller. LinkedIn is already overcrowded with it as many use...
March 04,2026 READ MORE
The Price of Evolution Is Letting Go
Standing on the edge of a bungee platform, I understood something that no boardroom meeting or leadership book...
February 25,2026 READ MORE
AI and the Collapse of India’s Employment Pyramid
By now, every panel discussion and boardroom debate has echoed the same question: Is AI taking jobs or...
February 18,2026 READ MORE
Layoffs to Learning: AI, Anxiety and the Future of Work
I am in Hyderabad’s Hitec City, these days and I am ‘literally’ in the center of the IT,...
February 11,2026 READ MORE
A Day in the Life of a Gen AI Marketing Team
For the first time in our lives as marketers, we know we are not shooting in the dark....
February 04,2026 READ MORE