AI in PR: How Indian PR Consultancies Are Using Tech to Craft Smarter Campaigns
Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot...
September 17,2024 READ MORE
Fresh Take
From DMs to Deals: How Social Selling is Redefining Brand Communication in India
Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an...
September 10,2024 READ MORE
Greenwashing or Genuine? PR Strategies for Sustainability in India
How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like...
September 03,2024 READ MORE