How Brands Are Handling the Remote Work Revolution in Their PR Messaging
The shift to remote work is no longer just a corporate fad—it’s a full-blown revolution. What started as...
October 22,2024 READ MORE
Fresh Take
Humour in Crisis Communication: Is There Ever a Right Time for Jokes?
Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick,...
October 15,2024 READ MORE
Corporate Activism: When Should Brands Take a Stand?
In today’s socially connected and politically charged world, it appears like every brand is being called upon to...
October 08,2024 READ MORE
The Power of Apology: Crafting the Perfect Corporate Mea Culpa
Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to...
October 01,2024 READ MORE
Influencers vs. Journalists: Who’s Really Driving PR in India?
We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has...
September 24,2024 READ MORE
AI in PR: How Indian PR Consultancies Are Using Tech to Craft Smarter Campaigns
Imagine you’re enjoying a cup of chai at your usual roadside spot joint, and suddenly, a shiny robot...
September 17,2024 READ MORE
From DMs to Deals: How Social Selling is Redefining Brand Communication in India
Picture this: you’re scrolling through Instagram, and a message pops up from your favourite local brand, offering an...
September 10,2024 READ MORE
Greenwashing or Genuine? PR Strategies for Sustainability in India
How often do you encounter labels like ‘eco-friendly’, ‘green’, and ‘sustainable’ on products in a supermarket? It’s like...
September 03,2024 READ MORE