Tier-II and Tier-III Cities: Unlocking the Next Frontier for Indian PR Campaigns
As India’s economy continues to grow and digital penetration expands, Tier-II and Tier-III cities are fast emerging as...
December 10,2024 READ MORE
Fresh Take
Festival-Driven PR in India: Making the Most of Cultural Moments
India’s festival calendar is a real goldmine for PR professionals looking to engage with a diverse and emotionally...
December 03,2024 READ MORE
The Selfie Effect: Can PR Campaigns Tap into India’s Obsession with Selfies?
Who clicked the first-ever selfie? It wasn’t a Gen Z influencer or a smartphone enthusiast. The honour goes...
November 26,2024 READ MORE
The Science of Going Viral: What Makes PR Campaigns Stick?
In today’s digital landscape, the term “virality” is often the Holy Grail for public relations (PR) professionals and...
November 19,2024 READ MORE
The Role of Corporate Transparency in Building Trust: How Much is Too Much?
Transparency has become a buzzword in the world of corporate communication, and for a good reason. Consumers today...
November 12,2024 READ MORE
The Rise of Micro-Moments: Crafting PR Messages for the ‘Scroll Culture’
Welcome to the era of micro-moments—those fleeting, blink-and-you-miss-it interactions that are reshaping how brands communicate in the digital...
November 05,2024 READ MORE
PR and the Power of Fandoms: Can Superfans Become Your Brand’s Best Advocates?
In the world of Public Relations (PR), much attention is focused on influencers, celebrity endorsements, and paid partnerships...
October 29,2024 READ MORE
How Brands Are Handling the Remote Work Revolution in Their PR Messaging
The shift to remote work is no longer just a corporate fad—it’s a full-blown revolution. What started as...
October 22,2024 READ MORE
Humour in Crisis Communication: Is There Ever a Right Time for Jokes?
Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick,...
October 15,2024 READ MORE
Corporate Activism: When Should Brands Take a Stand?
In today’s socially connected and politically charged world, it appears like every brand is being called upon to...
October 08,2024 READ MORE
The Power of Apology: Crafting the Perfect Corporate Mea Culpa
Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to...
October 01,2024 READ MORE
Influencers vs. Journalists: Who’s Really Driving PR in India?
We live in a world where trends change faster than reels on Instagram, and India’s PR landscape has...
September 24,2024 READ MORE