Inside Track

The famous movie starring Julia Roberts, “Eat, pray, love”, has become a catchphrase, representing in a sense, the basic necessities of life in modern society….

In my earlier years at Unilever, I saw the launch of Ariel by P&G, and Unliver reacted by launching a campaign on how Ariel was…

The pandemic has left the entire world in a tizzy, relentlessly shattering societies and economies.A jaw dropping example of this happened yesterday as oil crude…

Today, Prime Minister Narendera Modi, has announced that the country will extend its lockdown to fight the pandemic. As we continue to fight to live…

The raging attack of COVID 19 pandemic has shattered the lives of millions across the world and the only region that seems to have survived…

The concept of the world as a global village has been around for a couple of decades now. It started when internet connectivity and telecommunications…

Well crafted public advocacy campaigns have a significant power to impact changes in society. Campaigns like Tata Tea “Jago Re”, have connected well with the…

Many well established companies have prepared playbooks, kept in place to deal with external and internal crisis scenarios. Emergency preparedness notwithstanding, the impact of the…

Recently, I came across an Economic Times article titled “2019 – the year of fake news.” The headline of the article seemed to sum up…