Inside Track October 09,2020
The pandemic has proved to be the ultimate “disruptor” for the entire world. Businesses in all countries across the world are facing immense challenges due to the problems of conducting business in nationwide lockdowns...
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We celebrated Teachers day recently, and when I was wondering who could one of the best teachers who...
September 09,2020 READ MORE
The old advertising adage goes, “All publicity, is good publicity.” I have seen many communication professionals take this...
August 04,2020 READ MORE
My earliest memories of reading newspapers is inextricably linked with early childhood. In those days, newspapers and magazines,...
July 14,2020 READ MORE
One of the biggest groups effected by the COVID pandemic are the migrant workers. Workers are returning to...
June 18,2020 READ MORE
As communicators, the stories about community engagement and CSR need to have a different narrative. Unlike corporate stories,...
June 11,2020 READ MORE
The Unlock 1.0 of the Government and its directives are welcome steps which will help in boosting the...
June 02,2020 READ MORE
I recall that over 10 years ago, Idea Cellular made an immensely popular and meaningful series of ads...
May 26,2020 READ MORE
The impact of the Corona virus has created a strong need for companies to overhaul their initiatives towards...
May 19,2020 READ MORE
One of the worst humanitarian crises that India has ever seen was the 2001 earthquake that happened in...
May 12,2020 READ MORE
The famous movie starring Julia Roberts, “Eat, pray, love”, has become a catchphrase, representing in a sense, the...
May 05,2020 READ MORE
In my earlier years at Unilever, I saw the launch of Ariel by P&G, and Unliver reacted by...
April 28,2020 READ MORE
The pandemic has left the entire world in a tizzy, relentlessly shattering societies and economies.A jaw dropping example...
April 21,2020 READ MORE