Purposeful Influence for the Common Good – Making a Difference
We live in demanding times surrounded by global and regional issues that impact on us at a global,...
October 04,2024 READ MORE
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Unlock Your B2B Holiday Marketing Potential A Conversation for Business Owners
Are you leaving money on the table this holiday season? As a B2B business owner, you might think...
October 03,2024 READ MORE
Google’s Reversal on Third-Party Cookies: A Guide for B2B Marketers
In a surprising turn of events, Google has decided to delay its plan to block third-party cookies. This...
October 03,2024 READ MORE
Conflict or Collaboration? Tackling Differing Stakeholder Visions in PR
In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether...
October 03,2024 READ MORE
The Mindset of a Modern Leader: Balancing Vision and Empathy in Today’s Workplace
In today’s fast-paced and ever-evolving business landscape, I’ve realised that a leader’s role has evolved far beyond traditional...
September 26,2024 READ MORE
Strategic Decision-Making: How to Lead with Clarity and Purpose in Uncertain Times
In today’s rapidly changing world, uncertainty has become a constant. Whether it’s economic shifts, technological advancements, or global...
September 26,2024 READ MORE
Public Relations, Ethics and Influencers for the Common Good
The World Public Relations Forum (WPRF) held its first conference in Rome, Italy in 2001 and since then...
September 26,2024 READ MORE
Beyond AVE: How Data-Driven Metrics are Redefining PR Success
In my 15 years in PR, I’ve witnessed a significant shift in how we measure success. Gone are...
September 26,2024 READ MORE
When it’s Media Dark, Reaching the Community is an Art!
While watching Kaun Banega Crorepati last night, I was stoked to see the incredible Dr. Abhay Bang and...
September 26,2024 READ MORE
Purposeful Influence for the Common Good: A Perspective on Work-Integrated Learning in PR in South Africa
As a university professor specialising in work-integrated learning (WIL) for Public Relations (PR) students, I have witnessed firsthand...
September 18,2024 READ MORE
Branding in the Digital Age: Why Your Online Presence Matters More Than Ever
In today’s hyper-connected world, your online presence isn’t just a digital footprint; it’s the cornerstone of your brand’s...
September 18,2024 READ MORE
The Science Behind Newsletters for Personal Branding and Reputation Management
With everyone on LinkedIn either having a newsletter or starting one, it’s natural to wonder, “Should I also...
September 16,2024 READ MORE