The Fine Line Between Creative PR and Brand Backlash: Lessons from the Yes Madam Controversy
In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope...
December 11,2024 READ MORE
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What Reputation Management Lacks?
Look at the current crises emanating from the United States government’s (DOJ) decision on an Indian businessman or...
December 04,2024 READ MORE
The Evolution of Crisis Communication in the AI Era
Information flow in today’s digital age is ongoing, making companies vulnerable in handling crises. Therefore, organisations now have...
December 04,2024 READ MORE
“Spark” – A Glorious Celebration of India’s PR Pioneers
“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu...
November 25,2024 READ MORE
Smart PR: How Data Unlocks Personalised Engagement and Better ROI
Using Data to Measure Success and Create Personalised Communication In today’s fast-paced world, public relations (PR) have evolved...
November 21,2024 READ MORE
Building Trust in a Data-Driven World: Navigating Data Ethics and Transparency
In today’s digital era, data is the new currency. Companies use it to tailor marketing strategies, improve services,...
November 14,2024 READ MORE
Unlocking B2B Marketing Momentum: Aligning AI and Strategy to Achieve Targets
Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle...
November 14,2024 READ MORE
Dark Social: Why Does It Matter to B2B Marketing?
Imagine you just found an insightful article that could help your team tackle a common issue. Instead of...
November 13,2024 READ MORE
Reputations of Value. Winning with Corporate Reputations in an Unpredictable World
Today, with heightened consumer awareness and direct engagement, corporates face greater reputational risks. The expansion of communication channels...
November 07,2024 READ MORE
What to Expect When you Cross Over
As I began writing another piece in this series, this bible of a book for expectant mothers, What...
November 07,2024 READ MORE
Data-Driven Revolution in PR Industry
As we move closer to 2025, public relations is experiencing a dramatic evolution. No longer reliant on gut...
October 30,2024 READ MORE
The Rise of AI-Powered PR: Balancing Automation with Authentic Human Connection
In an era where artificial intelligence is reshaping industries across the board, the public relations sector finds itself...
October 24,2024 READ MORE