The Mindset of a Modern Leader: Balancing Vision and Empathy in Today’s Workplace
In today’s fast-paced and ever-evolving business landscape, I’ve realised that a leader’s role has evolved far beyond traditional...
September 26,2024 READ MORE
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Strategic Decision-Making: How to Lead with Clarity and Purpose in Uncertain Times
In today’s rapidly changing world, uncertainty has become a constant. Whether it’s economic shifts, technological advancements, or global...
September 26,2024 READ MORE
Public Relations, Ethics and Influencers for the Common Good
The World Public Relations Forum (WPRF) held its first conference in Rome, Italy in 2001 and since then...
September 26,2024 READ MORE
Beyond AVE: How Data-Driven Metrics are Redefining PR Success
In my 15 years in PR, I’ve witnessed a significant shift in how we measure success. Gone are...
September 26,2024 READ MORE
When it’s Media Dark, Reaching the Community is an Art!
While watching Kaun Banega Crorepati last night, I was stoked to see the incredible Dr. Abhay Bang and...
September 26,2024 READ MORE
Purposeful Influence for the Common Good: A Perspective on Work-Integrated Learning in PR in South Africa
As a university professor specialising in work-integrated learning (WIL) for Public Relations (PR) students, I have witnessed firsthand...
September 18,2024 READ MORE
Branding in the Digital Age: Why Your Online Presence Matters More Than Ever
In today’s hyper-connected world, your online presence isn’t just a digital footprint; it’s the cornerstone of your brand’s...
September 18,2024 READ MORE
The Science Behind Newsletters for Personal Branding and Reputation Management
With everyone on LinkedIn either having a newsletter or starting one, it’s natural to wonder, “Should I also...
September 16,2024 READ MORE
The Podcast wave is in the air and what it sounds out for PR
In the tapestry of our digital lives, a revolution is in the air – one that doesn’t rely...
September 12,2024 READ MORE
Purposeful Influence for the Common Good: A guiding principle for a PR professional
Purpose is defined by Cambridge Dictionary as an intention or aim; a reason of doing something or for...
September 12,2024 READ MORE
Navigating the dynamics of a lifestyle PR Consultancy in India: An Insider’s Perspective
Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility,...
September 12,2024 READ MORE
Unlocking Your Potential: The Role of Self-Awareness in Personal Growth
Personal growth is more than just a journey; it’s an ongoing process of self-discovery and transformation that shapes...
September 12,2024 READ MORE