How important are the attributes of sports superstars in public relations?
James Anderson played his first Test match on May 22nd, 2003 at Lord’s and his last on July...
October 10,2024 READ MORE
Views
C-Suite Table: Communications has outgrown the ‘Optional Chair’ status
Imagine navigating today’s dynamic business environment without a strategic communicator at the helm. Impossible, right? Yet, for years,...
October 09,2024 READ MORE
Be Financially Smart – A Modern Woman’s Guide to Money
We don’t need Women’s Day to discuss the important aspects of being a successful woman. One of these...
October 08,2024 READ MORE
Purposeful Influence for the Common Good – Making a Difference
We live in demanding times surrounded by global and regional issues that impact on us at a global,...
October 04,2024 READ MORE
Unlock Your B2B Holiday Marketing Potential A Conversation for Business Owners
Are you leaving money on the table this holiday season? As a B2B business owner, you might think...
October 03,2024 READ MORE
Google’s Reversal on Third-Party Cookies: A Guide for B2B Marketers
In a surprising turn of events, Google has decided to delay its plan to block third-party cookies. This...
October 03,2024 READ MORE
Conflict or Collaboration? Tackling Differing Stakeholder Visions in PR
In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether...
October 03,2024 READ MORE
The Mindset of a Modern Leader: Balancing Vision and Empathy in Today’s Workplace
In today’s fast-paced and ever-evolving business landscape, I’ve realised that a leader’s role has evolved far beyond traditional...
September 26,2024 READ MORE
Strategic Decision-Making: How to Lead with Clarity and Purpose in Uncertain Times
In today’s rapidly changing world, uncertainty has become a constant. Whether it’s economic shifts, technological advancements, or global...
September 26,2024 READ MORE
Public Relations, Ethics and Influencers for the Common Good
The World Public Relations Forum (WPRF) held its first conference in Rome, Italy in 2001 and since then...
September 26,2024 READ MORE
Beyond AVE: How Data-Driven Metrics are Redefining PR Success
In my 15 years in PR, I’ve witnessed a significant shift in how we measure success. Gone are...
September 26,2024 READ MORE
When it’s Media Dark, Reaching the Community is an Art!
While watching Kaun Banega Crorepati last night, I was stoked to see the incredible Dr. Abhay Bang and...
September 26,2024 READ MORE