Moving Beyond AVE: Measuring PR’s Big B
The headline is not aimed to be clickbait, though it might seem so. The ‘Big B’ you may...
August 22,2024 READ MORE
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Social and Behavioral Change Communications as a Tool to Nudge Impact
After having spent over a decade in for-profit organisations and nearly a decade in not-for-profit, I have always...
August 21,2024 READ MORE
Safeguarding your Brand: A comprehensive approach to Reputation Risk Management
In today’s digital age, an organisation’s reputation is more fragile than ever. A single social media post or...
August 15,2024 READ MORE
Strategies to Gauge Your Campaigns Effectiveness
In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success....
August 14,2024 READ MORE
Redefining PR Metrics: From Vanity to Value
The PR industry has long been grappling with a fundamental challenge: proving its worth. For too long, we’ve...
August 08,2024 READ MORE
Seven Chakras of Management – Wisdom from Indic Scriptures
Ashutosh Garg, with over 25 years of experience in corporate culture, is the founder of Guardian Pharmacy and...
August 08,2024 READ MORE
Banned – A social media trial
Back in February 2022, when a former Indian cricketer accused celebrated author and sports journalist Boria Majumdar of...
August 01,2024 READ MORE
Decision-making for B2B Marketing: How to Balance AI and Human Judgement
B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI...
August 01,2024 READ MORE
Mastering Multitasking in PR: Demonstrate Your Capabilities and Skills
Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable...
July 25,2024 READ MORE
The Journey to Crafting Impactful Cause-Based Campaigns
Traditionally, cooking up a meal for their families forms an integral part of many women’s lives. Drawing inspiration...
July 25,2024 READ MORE
The Recipe for Team Building
As the owner, head chef and leader, I’ve always believed that team building is more of an art...
July 18,2024 READ MORE
From ‘Then’ to ‘Now’- journey of a PR professional
Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very...
July 16,2024 READ MORE