Unlock Lasting Change: How the 3Ds Can Turn Motivation into Success
Motivational books, videos, and seminars have become increasingly popular in recent years, particularly among young people and professionals....
September 11,2024 READ MORE
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Go Together – How the concept of Ubuntu will change how you Live, Work and Lead
The book ‘Go Together’ is a thought-provoking book that delves into the African philosophy of Ubuntu – I...
September 05,2024 READ MORE
Cancel Culture Crisis: How PR Can Safeguard Brands in the Social Media Storm
In today’s hyper-connected digital world, the rise of cancel culture has become a significant challenge for brands and...
September 05,2024 READ MORE
The Role of Emotional Intelligence in Strengthening Team Dynamics
In today’s fast-paced business environment, the effectiveness of a team is often a decisive factor in an organisation’s...
September 05,2024 READ MORE
Why Should For-Profits Have All the Ps?
I wonder if there is any marketer worth their salt, who would not be able to rattle off...
September 05,2024 READ MORE
Purposeful Influence for the Common Good: The Role of Public Relations and Communication Managers
In a world increasingly defined by digital connectivity and global challenges, the role of public relations (PR) and...
September 04,2024 READ MORE
Sharpening the Saw: How Communication Professionals Can Stay Sharp and Relevant
Effective communication goes beyond merely speaking; it involves continual growth and adaptation. To truly excel in the fast-paced realm...
August 29,2024 READ MORE
Why PR Campaigns Fail: Insights from the Indian Context
For any organisation aiming to establish and uphold its reputation, Public Relations (PR) plays a pivotal role. However,...
August 22,2024 READ MORE
Moving Beyond AVE: Measuring PR’s Big B
The headline is not aimed to be clickbait, though it might seem so. The ‘Big B’ you may...
August 22,2024 READ MORE
Social and Behavioral Change Communications as a Tool to Nudge Impact
After having spent over a decade in for-profit organisations and nearly a decade in not-for-profit, I have always...
August 21,2024 READ MORE
Safeguarding your Brand: A comprehensive approach to Reputation Risk Management
In today’s digital age, an organisation’s reputation is more fragile than ever. A single social media post or...
August 15,2024 READ MORE
Strategies to Gauge Your Campaigns Effectiveness
In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success....
August 14,2024 READ MORE