Purposeful Influence for the Common Good: The Role of Public Relations and Communication Managers
In a world increasingly defined by digital connectivity and global challenges, the role of public relations (PR) and...
September 04,2024 READ MORE
Views
Sharpening the Saw: How Communication Professionals Can Stay Sharp and Relevant
Effective communication goes beyond merely speaking; it involves continual growth and adaptation. To truly excel in the fast-paced realm...
August 29,2024 READ MORE
Why PR Campaigns Fail: Insights from the Indian Context
For any organisation aiming to establish and uphold its reputation, Public Relations (PR) plays a pivotal role. However,...
August 22,2024 READ MORE
Moving Beyond AVE: Measuring PR’s Big B
The headline is not aimed to be clickbait, though it might seem so. The ‘Big B’ you may...
August 22,2024 READ MORE
Social and Behavioral Change Communications as a Tool to Nudge Impact
After having spent over a decade in for-profit organisations and nearly a decade in not-for-profit, I have always...
August 21,2024 READ MORE
Safeguarding your Brand: A comprehensive approach to Reputation Risk Management
In today’s digital age, an organisation’s reputation is more fragile than ever. A single social media post or...
August 15,2024 READ MORE
Strategies to Gauge Your Campaigns Effectiveness
In the ever-evolving world of public relations, the effectiveness of a PR campaign is crucial to its success....
August 14,2024 READ MORE
Redefining PR Metrics: From Vanity to Value
The PR industry has long been grappling with a fundamental challenge: proving its worth. For too long, we’ve...
August 08,2024 READ MORE
Seven Chakras of Management – Wisdom from Indic Scriptures
Ashutosh Garg, with over 25 years of experience in corporate culture, is the founder of Guardian Pharmacy and...
August 08,2024 READ MORE
Banned – A social media trial
Back in February 2022, when a former Indian cricketer accused celebrated author and sports journalist Boria Majumdar of...
August 01,2024 READ MORE
Decision-making for B2B Marketing: How to Balance AI and Human Judgement
B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI...
August 01,2024 READ MORE
Mastering Multitasking in PR: Demonstrate Your Capabilities and Skills
Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable...
July 25,2024 READ MORE