Redefining PR Metrics: From Vanity to Value
The PR industry has long been grappling with a fundamental challenge: proving its worth. For too long, we’ve...
August 08,2024 READ MORE
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Seven Chakras of Management – Wisdom from Indic Scriptures
Ashutosh Garg, with over 25 years of experience in corporate culture, is the founder of Guardian Pharmacy and...
August 08,2024 READ MORE
Banned – A social media trial
Back in February 2022, when a former Indian cricketer accused celebrated author and sports journalist Boria Majumdar of...
August 01,2024 READ MORE
Decision-making for B2B Marketing: How to Balance AI and Human Judgement
B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI...
August 01,2024 READ MORE
Mastering Multitasking in PR: Demonstrate Your Capabilities and Skills
Public relations (PR) is a multifaceted field that requires a unique blend of creativity, strategic thinking, and impeccable...
July 25,2024 READ MORE
The Journey to Crafting Impactful Cause-Based Campaigns
Traditionally, cooking up a meal for their families forms an integral part of many women’s lives. Drawing inspiration...
July 25,2024 READ MORE
The Recipe for Team Building
As the owner, head chef and leader, I’ve always believed that team building is more of an art...
July 18,2024 READ MORE
From ‘Then’ to ‘Now’- journey of a PR professional
Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very...
July 16,2024 READ MORE
A Fulfilling Half Decade
As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened...
July 15,2024 READ MORE
Elevating Athletes: The Crucial Role of Public Relations in Sports
Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports....
July 11,2024 READ MORE
Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 2)
Continuing from the previous post of how poetries are an asset for legacy building, let us delve more...
July 11,2024 READ MORE
ChatGPT versus The Human Factor in crisis communications
In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the...
July 10,2024 READ MORE