A Fulfilling Half Decade
As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened...
July 15,2024 READ MORE
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Elevating Athletes: The Crucial Role of Public Relations in Sports
Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports....
July 11,2024 READ MORE
Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 2)
Continuing from the previous post of how poetries are an asset for legacy building, let us delve more...
July 11,2024 READ MORE
ChatGPT versus The Human Factor in crisis communications
In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the...
July 10,2024 READ MORE
The Psychology of Experiential Marketing: Understanding Consumer Behavior
In today’s crowded marketplace, capturing consumer attention and influencing purchasing decisions requires more than just flashy ads. Marketers...
July 10,2024 READ MORE
Supercommunicators: How to Unlock the Secret Language of Connection
Why do we communicate? What prompts us to start or engage in a conversation? What defines a meaningful...
July 05,2024 READ MORE
Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 1)
Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function...
July 04,2024 READ MORE
Crisis Preparedness: Implementing a Proactive Strategy for Addressing PR Challenges
In today’s dynamic and interconnected world, businesses and organisations face a constant array of potential crises that could...
July 04,2024 READ MORE
The Rise of Journo-Influencers and the Future of Media Relations
Imagine scrolling through your social media feed and stumbling upon a video by a well-known journalist. But this...
June 27,2024 READ MORE
Building Trust and Educating Public: The Key Functions of PR in Healthcare and Pharma
Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role...
June 27,2024 READ MORE
The Sound of PR: How Podcasts are Becoming the New Press Release
Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases....
June 27,2024 READ MORE
The Psychology of Persuasion: Leveraging Behavioral Insights in PR Campaigns
Persuasion and influence are not just limited to sales and cold emails anymore. It has become a part...
June 26,2024 READ MORE