The Psychology of Experiential Marketing: Understanding Consumer Behavior
In today’s crowded marketplace, capturing consumer attention and influencing purchasing decisions requires more than just flashy ads. Marketers...
July 10,2024 READ MORE
Views
Supercommunicators: How to Unlock the Secret Language of Connection
Why do we communicate? What prompts us to start or engage in a conversation? What defines a meaningful...
July 05,2024 READ MORE
Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 1)
Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function...
July 04,2024 READ MORE
Crisis Preparedness: Implementing a Proactive Strategy for Addressing PR Challenges
In today’s dynamic and interconnected world, businesses and organisations face a constant array of potential crises that could...
July 04,2024 READ MORE
The Rise of Journo-Influencers and the Future of Media Relations
Imagine scrolling through your social media feed and stumbling upon a video by a well-known journalist. But this...
June 27,2024 READ MORE
Building Trust and Educating Public: The Key Functions of PR in Healthcare and Pharma
Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role...
June 27,2024 READ MORE
The Sound of PR: How Podcasts are Becoming the New Press Release
Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases....
June 27,2024 READ MORE
The Psychology of Persuasion: Leveraging Behavioral Insights in PR Campaigns
Persuasion and influence are not just limited to sales and cold emails anymore. It has become a part...
June 26,2024 READ MORE
Brand Rejuvenation: The Role of PR and Strategic Communications in keeping brands healthy
As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as...
June 20,2024 READ MORE
Don’t Believe Everything You Think
Don’t Believe Everything You Think’ is a compelling book that challenges readers to rethink their beliefs and embrace...
June 13,2024 READ MORE
From Storytelling to Story Doing: Human-First Communications
Introduction: In today’s oversaturated digital world, consumers are increasingly tuning out traditional advertising. This trend has led to...
June 13,2024 READ MORE
Interactive Press Releases: Engaging Media with Gamification and Interactive Elements
The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic...
June 13,2024 READ MORE