Brand Rejuvenation: The Role of PR and Strategic Communications in keeping brands healthy
As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as...
June 20,2024 READ MORE
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Don’t Believe Everything You Think
Don’t Believe Everything You Think’ is a compelling book that challenges readers to rethink their beliefs and embrace...
June 13,2024 READ MORE
From Storytelling to Story Doing: Human-First Communications
Introduction: In today’s oversaturated digital world, consumers are increasingly tuning out traditional advertising. This trend has led to...
June 13,2024 READ MORE
Interactive Press Releases: Engaging Media with Gamification and Interactive Elements
The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic...
June 13,2024 READ MORE
How does Political PR Consultancy work?
Prashant Kishore became one of the most highlighted names as a political strategist or political PR professional and...
June 13,2024 READ MORE
The Importance of Communication in India’s Growth Story
India’s journey from a predominantly agrarian economy to a burgeoning hub of innovation and entrepreneurship has not gone unnoticed. One key driver...
June 12,2024 READ MORE
Why B2B brands often lack creative marketing approaches
I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After...
June 06,2024 READ MORE
Indian PR & Communications industry and operative media environment vis-à-vis the global matrix
First things first, it is not easy to understand the Indian PR & Communications industry and the operative...
June 06,2024 READ MORE
Brand Building: A Business in Disguise – India Chronicles
In the bustling markets of India, where diversity and competition abound, brand building has emerged as a strategic...
June 06,2024 READ MORE
The Digital Drama: How BJP’s Tech Tactics Turned Tables Against Them
In the bustling world of Indian politics, the BJP had been a star student in the class of...
June 05,2024 READ MORE
A Noble Deed And A Little PR Push
The partition of the country in 1947 into the independent countries of India and Pakistan left an inerasable...
May 30,2024 READ MORE
Marketing Makeover: Why Honesty is Now Non-Negotiable
In a world filled with numerous advertisements vying for our attention, it’s easy to become skeptical of the...
May 23,2024 READ MORE