How does Political PR Consultancy work?
Prashant Kishore became one of the most highlighted names as a political strategist or political PR professional and...
June 13,2024 READ MORE
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The Importance of Communication in India’s Growth Story
India’s journey from a predominantly agrarian economy to a burgeoning hub of innovation and entrepreneurship has not gone unnoticed. One key driver...
June 12,2024 READ MORE
Why B2B brands often lack creative marketing approaches
I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After...
June 06,2024 READ MORE
Indian PR & Communications industry and operative media environment vis-à-vis the global matrix
First things first, it is not easy to understand the Indian PR & Communications industry and the operative...
June 06,2024 READ MORE
Brand Building: A Business in Disguise – India Chronicles
In the bustling markets of India, where diversity and competition abound, brand building has emerged as a strategic...
June 06,2024 READ MORE
The Digital Drama: How BJP’s Tech Tactics Turned Tables Against Them
In the bustling world of Indian politics, the BJP had been a star student in the class of...
June 05,2024 READ MORE
A Noble Deed And A Little PR Push
The partition of the country in 1947 into the independent countries of India and Pakistan left an inerasable...
May 30,2024 READ MORE
Marketing Makeover: Why Honesty is Now Non-Negotiable
In a world filled with numerous advertisements vying for our attention, it’s easy to become skeptical of the...
May 23,2024 READ MORE
Navigating the Shifts in Public Relations: Developing Strategies for a Dynamic Media Environment
The role of public relations (PR) has undergone significant transformation in a rapidly changing media landscape. Moving beyond...
May 23,2024 READ MORE
Public Policy and Public Relations: An interesting intersection
After working as a public relations professional and delving into realms of public policy and its functioning, I...
May 23,2024 READ MORE
AI and PR: How Artificial Intelligence and Machine Learning are Being Integrated into Public Relations
Artificial intelligence (AI) and machine learning (ML) have become the dynamic duo reshaping the landscape of public relations...
May 16,2024 READ MORE
In ‘remote’ communicado
Four years since the pandemic, and we have been juggling so many different word modes – each with...
May 16,2024 READ MORE