Navigating the Shifts in Public Relations: Developing Strategies for a Dynamic Media Environment
The role of public relations (PR) has undergone significant transformation in a rapidly changing media landscape. Moving beyond...
May 23,2024 READ MORE
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Public Policy and Public Relations: An interesting intersection
After working as a public relations professional and delving into realms of public policy and its functioning, I...
May 23,2024 READ MORE
AI and PR: How Artificial Intelligence and Machine Learning are Being Integrated into Public Relations
Artificial intelligence (AI) and machine learning (ML) have become the dynamic duo reshaping the landscape of public relations...
May 16,2024 READ MORE
In ‘remote’ communicado
Four years since the pandemic, and we have been juggling so many different word modes – each with...
May 16,2024 READ MORE
The AI Chronicles: How Chatbots Are in PR Hot Seat
Imagine this: you’re casually sipping your morning coffee, scrolling through your phone, when bam! Out of nowhere, a...
May 16,2024 READ MORE
Building Trust and Reputation in the Age of Disinformation
In today’s fast-paced and interconnected world, the abundance of information has created a challenging environment for businesses and...
May 15,2024 READ MORE
From IPL to Elections: Lessons in Crafting Viral Campaigns
It is not often that two of the biggest events coincide. On one hand, we have the ongoing...
May 09,2024 READ MORE
She Storms The Norms
In the book ‘She Storms the Norms’ the authors embark on a journey through the lives of 17...
May 02,2024 READ MORE
Navigating the Future: Growing Relevance of Sustainability in Marketing
As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a...
May 02,2024 READ MORE
The changing dynamics of social media influencers
The times, they are a changing’ and so are the dynamics of social media and its all important...
May 02,2024 READ MORE
Echoes of Equality: The Journey of Women in Communications
In a historic first, Indian Communicators Group (ICG) released a detailed study of the compensation trends for in-house...
April 26,2024 READ MORE
When it Comes to Elections, Political Parties Speak the Regional Language
The great Indian elections, the largest such exercise in the world with nearly 97 crore voters eligible to...
April 25,2024 READ MORE