The AI Chronicles: How Chatbots Are in PR Hot Seat
Imagine this: you’re casually sipping your morning coffee, scrolling through your phone, when bam! Out of nowhere, a...
May 16,2024 READ MORE
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Building Trust and Reputation in the Age of Disinformation
In today’s fast-paced and interconnected world, the abundance of information has created a challenging environment for businesses and...
May 15,2024 READ MORE
From IPL to Elections: Lessons in Crafting Viral Campaigns
It is not often that two of the biggest events coincide. On one hand, we have the ongoing...
May 09,2024 READ MORE
She Storms The Norms
In the book ‘She Storms the Norms’ the authors embark on a journey through the lives of 17...
May 02,2024 READ MORE
Navigating the Future: Growing Relevance of Sustainability in Marketing
As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a...
May 02,2024 READ MORE
The changing dynamics of social media influencers
The times, they are a changing’ and so are the dynamics of social media and its all important...
May 02,2024 READ MORE
Echoes of Equality: The Journey of Women in Communications
In a historic first, Indian Communicators Group (ICG) released a detailed study of the compensation trends for in-house...
April 26,2024 READ MORE
When it Comes to Elections, Political Parties Speak the Regional Language
The great Indian elections, the largest such exercise in the world with nearly 97 crore voters eligible to...
April 25,2024 READ MORE
Personalised Marketing for Customer-Centric Strategies
In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from...
April 18,2024 READ MORE
Will the Mighty King of Communication Reclaim its Throne?
Every time our eyes fall upon the neatly folded newspaper, gracing the coffee table or racks, a silent...
April 18,2024 READ MORE
Unlocking the Secret Sauce of Voice Search Optimisation for PR: A Whimsical Guide
In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that...
April 12,2024 READ MORE
Effective brand communication in IPL 2024
The Indian Premier League (IPL) is not just cricket; it is also the playground of marketers around the...
April 12,2024 READ MORE