The changing dynamics of social media influencers
The times, they are a changing’ and so are the dynamics of social media and its all important...
May 02,2024 READ MORE
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Echoes of Equality: The Journey of Women in Communications
In a historic first, Indian Communicators Group (ICG) released a detailed study of the compensation trends for in-house...
April 26,2024 READ MORE
When it Comes to Elections, Political Parties Speak the Regional Language
The great Indian elections, the largest such exercise in the world with nearly 97 crore voters eligible to...
April 25,2024 READ MORE
Personalised Marketing for Customer-Centric Strategies
In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from...
April 18,2024 READ MORE
Will the Mighty King of Communication Reclaim its Throne?
Every time our eyes fall upon the neatly folded newspaper, gracing the coffee table or racks, a silent...
April 18,2024 READ MORE
Unlocking the Secret Sauce of Voice Search Optimisation for PR: A Whimsical Guide
In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that...
April 12,2024 READ MORE
Effective brand communication in IPL 2024
The Indian Premier League (IPL) is not just cricket; it is also the playground of marketers around the...
April 12,2024 READ MORE
AI and HI: Collaboration, Not Competition
Finance 4.0 is an era of transformation where algorithms are reshaping the financial landscape, automating tasks, and crunching...
April 12,2024 READ MORE
Finding The Oasis: Unveiling the Intersection of Mind, Body and Spirit
This marks my 37th book review, indicating more than three years of reading, learning and unlearning. Over time,...
April 10,2024 READ MORE
Unveiling the Future: The Marvels of AI-Empowered PR and Marketing Strategies
In today’s digital age, where the digital realm is a bustling marketplace and attention spans are shorter than...
April 04,2024 READ MORE
Crafting Compelling Content: Understanding and Engaging the Indian Audience
Content creation has become integral to any successful marketing strategy in today’s digital age. However, creating content that...
April 04,2024 READ MORE
AI: A Boon or Bane for India’s Fast-Growing PR and Creative Industries
In recent years, the rise of artificial intelligence (AI) has revolutionised various industries, including public relations (PR) and...
April 04,2024 READ MORE