A human approach to new age communication
In the era of the Digital Age, the landscape of communication has undergone a seismic shift, reshaping how...
February 29,2024 READ MORE
Views
Why Storytelling Is the Future of Corporate Communication?
Our brains are wired for stories when we want to communicate. And this is by default, not design....
February 29,2024 READ MORE
Harnessing the Power of Employee Testimonials in Talent Marketing through Authentic Narratives
Embracing the art of crafting authentic narratives that deeply resonate with our organisational culture fosters meaningful connections with...
February 22,2024 READ MORE
Why communication & branding teams need to be actively involved in employee engagement initiatives?
Employee engagement used to be a HR prerogative. Well, not anymore. In today’s world, every communication and branding...
February 22,2024 READ MORE
How empathetic design thinking and storytelling help build sustainable brands
Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what...
February 22,2024 READ MORE
Voice of Nostalgia: Ameen Sayani’s Legacy in the Age of AI
In the tapestry of Indian broadcasting history, the voice of Ameen Sayani stands out as a golden thread,...
February 21,2024 READ MORE
Leveraging Public Relations and Social Media for Mega Events
Mega events like the Mumbai Festival and Goa Carnival are not just celebrations; they represent the convergence of...
February 15,2024 READ MORE
Theory of Reference Building: Legacy Matrix – a PR book by a PR professional
As the landscape of Public Relations evolves, it transcends mere media presence to become a strategic orchestration of...
February 15,2024 READ MORE
Adapt – To Thrive, Not Just Survive
Imagine reading a book that could turn into a cool Netflix series on managing businesses! Well, this one...
February 08,2024 READ MORE
The Fine Balance: Authenticity and Influencer Marketing
There is an influencer born every 30 seconds on social media. Each one promises to drive authentic conversations...
February 07,2024 READ MORE
Navigating Media Ethics
The recent uproar surrounding Poonam Pandey’s fake death announcement has triggered a crucial discourse on media ethics, public...
February 05,2024 READ MORE
Finding the Equilibrium: Media Censorship vs Freedom of Expression in India
India, a land of diverse cultures and opinions, grapples with the intricate balance between media censorship and the...
February 01,2024 READ MORE