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Thinking in bets

A bad decision is always considered the one that yielded a bad result. Atleast that’s how you and I would think. The book, written by…





Keeping it Simple

In today’s world when brands are constantly fighting for attention and spotlight, consumers are being overwhelmed by the amount of information that surrounds them.  To…






No News is Good News

In the summer of 2017, I convinced my then 9-year-old daughter to attend a jungle camp that went by the brand name Youreka Nature Camps….