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Whether you are setting up a team, building your company’s social media presence or venturing into becoming an influencer yourself, there is one critical thing…

As a young kid, I loved listening to people’s experiences in life and all their life stories. It didn’t matter if they were children and…

On an average an adult working in an office stays on one task for three minutes. A student would switch tasks once every sixty-five seconds!…

In today’s world when brands are constantly fighting for attention and spotlight, consumers are being overwhelmed by the amount of information that surrounds them.  To…

Writing is a bit like wearing clothes. Just as you have an awful dress day, you can have a bad writing day. It takes away…

I am happy to come back with my second book review after reading ‘Being the boss’. Talking to new people is a challenge for many…

The last two years have changed every industry drastically and public relation is no exception to that. While things have accelerated in certain areas of…

The last few years witnessed an exponential growth in the demand for Media Analytics. However, sadly though, its usage has been limited to a report…

In the summer of 2017, I convinced my then 9-year-old daughter to attend a jungle camp that went by the brand name Youreka Nature Camps….

The cover of the book has a red Enso symbol drawn on it, or so I thought once I first picked up the book. For…