Sustainability and Social Responsibility in Marketing – What Does the Future Hold?
In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are...
December 13,2023 READ MORE
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How India Works Making Sense of a Complex Corporate Culture
If you are an expat looking at working in India for few years, this book is for you....
December 07,2023 READ MORE
Elevating Marketing Excellence
Embarking on the role of Head of Marketing is not just a personal milestone for an individual but...
December 07,2023 READ MORE
Harnessing the Power of Public Relations and Communication Strategies for CSR Initiatives
In an era of social consciousness and environmental responsibility, Corporate Social Responsibility (CSR) has emerged as a pivotal...
December 06,2023 READ MORE
The Art of Brand Storytelling: Unveiling the Logic Behind the Magic
In the realm of brand communication, crafting compelling narratives is often perceived as an art form, a domain...
December 06,2023 READ MORE
Having A Voice Is Like Having A Vote
Having a Voice Is Like Having A Vote. Accelerate your journey from a leader to a thought leader....
November 29,2023 READ MORE
The Impact of Gen Z on Consumer Behaviour – A Paradigm Shift in the Marketplace
The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new...
November 29,2023 READ MORE
The changing face of Bollywood and Indian Consumers
Dilwale Dulhania Ke Jayenge & Dil Chahta Hai to Tiger 3 & Jawan. And, the changing face of...
November 22,2023 READ MORE
The intersection of Art and Algorithms- boon for Marketing?
The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given...
November 16,2023 READ MORE
How to Communicate ‘Quiet Luxury’
The way to communicate “loud luxury” or luxury where overt showcasing is the primary objective to consumers who...
November 16,2023 READ MORE
The Effect of AI on the Future of Public Relations
In the world of public relations, our ultimate mission has always been clear: deliver the right message to...
November 16,2023 READ MORE
‘Facing Failure: An art PR professionals need to learn & imbibe’
Success ke baad ka plan sabke paas hai…lekin agar galti se fail ho gaye, toh failure se kaise...
November 09,2023 READ MORE