Views March 3, 2022 The Elements of Style I have procrastinated reading this book, which is considered a wonderful guide for beginning writers, for the longest time. I am glad I finally did….
Views March 2, 2022 A lesson in long-term brand building “Be sure to lay wide streets planted with shady trees, every other of a quick-growing variety. Be sure that there is plenty of space for…
Views February 25, 2022 With NFTs in your PR toolkit, the Moon is the limit When a cryptocurrency is Mooning, it means its price is skyrocketing or going to the Moon, which is theoretically a 100 percent increase of the…
Views February 24, 2022 Hybrid policy: Why HR teams must balance business and employee needs As people start slowly inching back to their offices (for the second, third or probably fourth time), HR teams have a crucial role to play…
Views February 16, 2022 The rise of audio as a medium in Marketing At a time when the three seconds of a consumer’s attention is being counted as a “view” by Instagram and Facebook, and the average attention…
Views February 16, 2022 Seven strategies to insulate brands from shocks and build reputation You reap as you sow! We have heard these five words in various contexts ranging from spiritual upliftment to karmic retribution and it often waxes…
Views February 16, 2022 The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Last week, I was aching, and the entire time I felt exposed. Well, most of you may think of a possible COVID-19 scare, but it’s…
Views February 9, 2022 There is no such thing as quick PR The world is changing fast and although breaking news keeps changing even while we sleep the fact remains that PR is not an overnight game….
Views February 9, 2022 The Goldilocks approach to ESG and its impact Recent years have seen a volley of climate news as well as a multitude of extreme weather events ranging from fires to floods, soaring carbon…
Views February 9, 2022 The Importance of PR in PSU Communication Public Relations has a specialised role in a public sector (PSU) communication strategy. Though the PSUs together are essential contributors to a nation’s economic growth,…