Social Media Marketing For Online Community Building
What goes into promoting your brand on Facebook, Instagram, Twitter, or Linked In? Do you set up your...
October 11,2023 READ MORE
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Public Relations or Advertising – what you need and when!
Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet!...
October 11,2023 READ MORE
Leap Frog – Six Practices To Thrive
For individuals aspiring to achieve professional success through a structured framework, the book titled ‘Leapfrog – Six Practices...
October 05,2023 READ MORE
The Power of Empathy in Leadership
Introduction As a leader, I have personally witnessed the transformative impact of empathy within my team. Embracing empathy...
October 05,2023 READ MORE
Beauty of Connecting with Discoveries of Unknown Paths
My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...
October 04,2023 READ MORE
Crisis Communication in the Digital World
In today’s hyper-connected digital age, businesses find themselves sailing in uncharted waters when it comes to managing their...
October 04,2023 READ MORE
Legacy Matrix – a new paradigm shift for Public Relations
It was 2011 when I was highly influenced by Actor and Entrepreneur Shah Rukh Khan, cricket superstar Sachin...
September 27,2023 READ MORE
Regional Realms, National Dreams: The Dynamic Duo of PR Consultancies Fueling Brand Growth
In the ever-evolving world of public relations, where brands strive to carve a lasting impression in both regional...
September 27,2023 READ MORE
The role of consumer behaviour in digital marketing
“The key is, no matter what story you tell, make your buyer the hero” – Chris Brogan This...
September 25,2023 READ MORE
The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of...
September 20,2023 READ MORE
Creating Conversations To Build Belief
Technology disruptions, evolving media landscapes and socio-cultural shifts are transforming our worlds. Organisations are getting increasingly vulnerable, with...
September 20,2023 READ MORE
How Prioritising ‘care’ for consumers in communication strategy will be the reason your brand stands out
How do big brands emerge? It is not an easy road from being an organisation to becoming a...
September 13,2023 READ MORE