Beauty of Connecting with Discoveries of Unknown Paths
My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...
October 04,2023 READ MORE
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Crisis Communication in the Digital World
In today’s hyper-connected digital age, businesses find themselves sailing in uncharted waters when it comes to managing their...
October 04,2023 READ MORE
Legacy Matrix – a new paradigm shift for Public Relations
It was 2011 when I was highly influenced by Actor and Entrepreneur Shah Rukh Khan, cricket superstar Sachin...
September 27,2023 READ MORE
Regional Realms, National Dreams: The Dynamic Duo of PR Consultancies Fueling Brand Growth
In the ever-evolving world of public relations, where brands strive to carve a lasting impression in both regional...
September 27,2023 READ MORE
The role of consumer behaviour in digital marketing
“The key is, no matter what story you tell, make your buyer the hero” – Chris Brogan This...
September 25,2023 READ MORE
The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of...
September 20,2023 READ MORE
Creating Conversations To Build Belief
Technology disruptions, evolving media landscapes and socio-cultural shifts are transforming our worlds. Organisations are getting increasingly vulnerable, with...
September 20,2023 READ MORE
How Prioritising ‘care’ for consumers in communication strategy will be the reason your brand stands out
How do big brands emerge? It is not an easy road from being an organisation to becoming a...
September 13,2023 READ MORE
Decoding India’s ‘Media Coverage Dossier’
I have this hobby of collecting news clippings (coverages in newspapers and magazines) of important happenings in India, and few...
September 13,2023 READ MORE
Language is Power in India – Discover How Regional PR Consultancies Harness This Power for Your Brand
In today’s globalised world, where businesses are constantly striving to expand their reach and make their mark on...
September 13,2023 READ MORE
Mastering Conciseness: Tackling Verbose AI Writing in the Communications Profession
Do you become transfixed when you discover something that’s just a little bit “off” but you can’t tell...
September 08,2023 READ MORE
The power of AI in the PR landscape
“The future is already here — it’s just not very evenly distributed.” – William Gibson. A decade ago,...
September 07,2023 READ MORE