Decoding India’s ‘Media Coverage Dossier’
I have this hobby of collecting news clippings (coverages in newspapers and magazines) of important happenings in India, and few...
September 13,2023 READ MORE
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Language is Power in India – Discover How Regional PR Consultancies Harness This Power for Your Brand
In today’s globalised world, where businesses are constantly striving to expand their reach and make their mark on...
September 13,2023 READ MORE
Mastering Conciseness: Tackling Verbose AI Writing in the Communications Profession
Do you become transfixed when you discover something that’s just a little bit “off” but you can’t tell...
September 08,2023 READ MORE
The power of AI in the PR landscape
“The future is already here — it’s just not very evenly distributed.” – William Gibson. A decade ago,...
September 07,2023 READ MORE
The Pursuit of Reputation
“The Pursuit of Reputation” is a thought-provoking and well-researched book that successfully argues for the critical role of...
September 06,2023 READ MORE
The Tech Whisperer
The Tech Whisperer is a book authored by Jaspreet Bindra, a prominent personality in the field of digital...
September 05,2023 READ MORE
What Marketing briefs usually do not talk about – Cognitive Biases
Come to think of it, there are many different exercises that a marketer needs to do to build...
September 05,2023 READ MORE
Bridging the Gap: Strategies for Managing Ego Clashes Between PR Executives and Clients
In the fast-paced world of public relations, managing relationships is crucial for successful outcomes. However, PR executives often...
August 31,2023 READ MORE
Moonshot Leadership: Transformative Lessons for Your Inner Child with Chandrayaan-3
In the realm of progress driven by innovation and technological strides, the recent Chandrayaan-3 launch by the Indian...
August 31,2023 READ MORE
Empowering Patients: The Transformative Role of PR in Healthcare
Health care as a category has evolved and grown leaps and bounds that brands today are seeking differentiation...
August 24,2023 READ MORE
Play Along Cause Social Media is Upgrading
Social media was once a novel way to connect with friends and family, and is now a crucial...
August 23,2023 READ MORE
Building Brand Relevance: A Director’s Guide to Successful PR
Building a brand that endures in the modern digital world, where trends come and go in the blink...
August 23,2023 READ MORE