Reflecting on World Mental Health Day: The Profound Impact of Work Culture
Just a week ago, the world observed World Mental Health Day, a day dedicated to shedding light on...
October 18,2023 READ MORE
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Navigating the Evolving Landscape of Public Relations: Challenges and Trends
The world of public relations (PR) has witnessed a profound transformation in the recent years. This transformation, while...
October 18,2023 READ MORE
The Prism of Cultural Branding
Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling...
October 18,2023 READ MORE
Social Media Marketing For Online Community Building
What goes into promoting your brand on Facebook, Instagram, Twitter, or Linked In? Do you set up your...
October 11,2023 READ MORE
Public Relations or Advertising – what you need and when!
Public Relations and Advertising are so similar. Public Relations and advertising are so different. Seems contradictory? You, bet!...
October 11,2023 READ MORE
Leap Frog – Six Practices To Thrive
For individuals aspiring to achieve professional success through a structured framework, the book titled ‘Leapfrog – Six Practices...
October 05,2023 READ MORE
The Power of Empathy in Leadership
Introduction As a leader, I have personally witnessed the transformative impact of empathy within my team. Embracing empathy...
October 05,2023 READ MORE
Beauty of Connecting with Discoveries of Unknown Paths
My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...
October 04,2023 READ MORE
Crisis Communication in the Digital World
In today’s hyper-connected digital age, businesses find themselves sailing in uncharted waters when it comes to managing their...
October 04,2023 READ MORE
Legacy Matrix – a new paradigm shift for Public Relations
It was 2011 when I was highly influenced by Actor and Entrepreneur Shah Rukh Khan, cricket superstar Sachin...
September 27,2023 READ MORE
Regional Realms, National Dreams: The Dynamic Duo of PR Consultancies Fueling Brand Growth
In the ever-evolving world of public relations, where brands strive to carve a lasting impression in both regional...
September 27,2023 READ MORE
The role of consumer behaviour in digital marketing
“The key is, no matter what story you tell, make your buyer the hero” – Chris Brogan This...
September 25,2023 READ MORE