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We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation happens over a flash or a spark…

PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like never before. For example, gradually, Twitter has…

At any busy railway station across the country, one would get to hear this very familiar announcement quite often… “Kisi bhi laawaris vastu jaise tape…

Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible force of nature for businesses as well…

‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,…

The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast enough to address the changing needs of…

COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and become more Resilient to face future challenges….

When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could have estimated it would blow up to…

Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This phrase has found a new meaning with…

Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted by all those amazing founders sharing their…