Aesthetic Leadership in Luxury: Communication Strategies
The Greek word aisthesis refers to any kind of sensory experience regardless of whether it is sensuous or...
May 24,2023 READ MORE
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Active Policy Ingredients’ of the National Medical Devices Policy 2023
INTRO: In rhyming words I’ll now convey, An opinion piece I wrote today. National Medical Devices Policy Twenty...
May 24,2023 READ MORE
Integrated Communications: A Boon or a Bane for PR Professionals?
Effective communication is vital in shaping public perception and managing reputations in today’s fast-paced digital world. Public relations...
May 24,2023 READ MORE
Why is Content a Moat?
Indians love stories. We live and breathe them everyday. We speak in parables, we breathe in fine tunes...
May 17,2023 READ MORE
Stay Ahead of the Game: PR trends for your strategies in 2023
We have often heard the adage, “Change is the only constant in life,” from Heraclitus, the famous Greek...
May 17,2023 READ MORE
Lessons in PR I learnt from my mother
One fine day, two decades back, when I had cleared an entrance examination to pursue my master’s degree...
May 12,2023 READ MORE
From Traditional to Integrated – How Public Relations Has Adapted to Changing Media Landscapes
To say technology has changed our lives would be an understatement. Technology has vastly affected the traditional consumer...
May 10,2023 READ MORE
From Moms to Moguls: The Remarkable Rise of Women Who Conquer Business and Motherhood
Motherhood is a beautiful and fulfilling experience that requires a lot of time and energy, especially in the...
May 10,2023 READ MORE
What the symbiotic relationship between Media and Social Media means for Corporate Communication
There was a time when there was no Social Media. Print Media reigned supreme for News. Then came...
May 04,2023 READ MORE
The eternal dance of humans and technology
‘Change is the law of life and those who look only to the past or present are certain...
May 04,2023 READ MORE
Storydoing: Creating Authentic and Memorable Customer Experiences for Brands
Storydoing – it’s not just a marketing buzzword, it’s a philosophy. It’s a way for brands to create...
May 03,2023 READ MORE
Building a More Understanding and Inclusive Future Through Multicultural Publicity
It’s 2023, and we’re entering a time when multiculturalism is becoming the norm in PR and marketing strategies....
May 03,2023 READ MORE