What the symbiotic relationship between Media and Social Media means for Corporate Communication
There was a time when there was no Social Media. Print Media reigned supreme for News. Then came...
May 04,2023 READ MORE
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The eternal dance of humans and technology
‘Change is the law of life and those who look only to the past or present are certain...
May 04,2023 READ MORE
Storydoing: Creating Authentic and Memorable Customer Experiences for Brands
Storydoing – it’s not just a marketing buzzword, it’s a philosophy. It’s a way for brands to create...
May 03,2023 READ MORE
Building a More Understanding and Inclusive Future Through Multicultural Publicity
It’s 2023, and we’re entering a time when multiculturalism is becoming the norm in PR and marketing strategies....
May 03,2023 READ MORE
What Shape Are You?
Do you ever feel overwhelmed working for a demanding boss with high level of discipline who would take...
May 01,2023 READ MORE
Beyond Translation: The Importance of Cultural Nuances in Regional PR
In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of...
April 27,2023 READ MORE
Will AI replace or enhance the role of Content Creators?
The last couple of months have seen an explosion of AI (Artificial Intelligence) tools that promise a limitless...
April 26,2023 READ MORE
The Value of Influencer Marketing in PR Campaigns
The significance of having a robust social media presence in today’s digital world is undeniable. If we go...
April 26,2023 READ MORE
How to find and build a purpose for your company
“Create the beauty that moves the world” “A caring, innovative growth company that is reimagining a healthier future...
April 20,2023 READ MORE
Kharab Se Kharab Chai – An unforgettable lesson in selling
The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in...
April 20,2023 READ MORE
Embracing AI or falling behind: The choice is yours
In the last article, I described two types of attitudes that people currently seem to have towards AI...
April 20,2023 READ MORE
History of the world is the history of few people who had great PR minds
There have been thousands of Kings and Queens across history but why do we in general remember only...
April 20,2023 READ MORE