Cultivating a Positive Regional Reputation
In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation...
May 31,2023 READ MORE
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Is it really purpose?
CSR, cause marketing, movement marketing—brands use these and other terms interchangeably to talk about their community-centric initiatives. Purpose....
May 31,2023 READ MORE
The kind of skillsets one should develop to build a career in PR…
The fundamentals of PR will never change and the principles of PR still need to be followed while...
May 31,2023 READ MORE
Is Content Measurable or Just Feel-Good for Brands?
I ended my previous piece on the point of distribution. This one will start there too. Indians spend...
May 31,2023 READ MORE
Aesthetic Leadership in Luxury: Communication Strategies
The Greek word aisthesis refers to any kind of sensory experience regardless of whether it is sensuous or...
May 24,2023 READ MORE
Active Policy Ingredients’ of the National Medical Devices Policy 2023
INTRO: In rhyming words I’ll now convey, An opinion piece I wrote today. National Medical Devices Policy Twenty...
May 24,2023 READ MORE
Integrated Communications: A Boon or a Bane for PR Professionals?
Effective communication is vital in shaping public perception and managing reputations in today’s fast-paced digital world. Public relations...
May 24,2023 READ MORE
Why is Content a Moat?
Indians love stories. We live and breathe them everyday. We speak in parables, we breathe in fine tunes...
May 17,2023 READ MORE
Stay Ahead of the Game: PR trends for your strategies in 2023
We have often heard the adage, “Change is the only constant in life,” from Heraclitus, the famous Greek...
May 17,2023 READ MORE
Lessons in PR I learnt from my mother
One fine day, two decades back, when I had cleared an entrance examination to pursue my master’s degree...
May 12,2023 READ MORE
From Traditional to Integrated – How Public Relations Has Adapted to Changing Media Landscapes
To say technology has changed our lives would be an understatement. Technology has vastly affected the traditional consumer...
May 10,2023 READ MORE
From Moms to Moguls: The Remarkable Rise of Women Who Conquer Business and Motherhood
Motherhood is a beautiful and fulfilling experience that requires a lot of time and energy, especially in the...
May 10,2023 READ MORE