Mythological Storytelling: Elevating PR Campaigns with Timeless Narratives
In the ever-changing landscape of communication, public relations professionals are constantly looking for new ways to stand out...
June 14,2023 READ MORE
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The Future of Public Relations: Top trends shaping the business
With the Public Relations profession rapidly evolving in India, there are several new trends and opportunities for companies...
June 08,2023 READ MORE
Build, Don’t Talk
In the race of life, your school may have taught you how to participate, but it fell short...
June 07,2023 READ MORE
Breaking away from microaggressions at work
Microaggressions are everyday slights and exclusionary behavior that stymie an individual’s motivation and productivity at work. Psychologists often...
June 07,2023 READ MORE
The Rise of PR: The 2023 Story
Five months into 2023, and the public relations business worldwide is already abundant with brand success stories and...
June 07,2023 READ MORE
Revolutionising Communication: How ChatGPT is Transforming Business Conversations
Communication is the lifeblood of any business, and with the advent of technology, it has become easier than...
June 07,2023 READ MORE
Breaking Through the Glass Ceiling: Female Leaders Shaping India’s Future
In a transformative shift, women consultancy leaders in India are defying gender norms and making remarkable strides across...
June 07,2023 READ MORE
Health is now everyone’s responsibility
For over 20 years, Edelman has surveyed public trust in government, media, business, and civil society. This year,...
June 01,2023 READ MORE
Cultivating a Positive Regional Reputation
In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation...
May 31,2023 READ MORE
Is it really purpose?
CSR, cause marketing, movement marketing—brands use these and other terms interchangeably to talk about their community-centric initiatives. Purpose....
May 31,2023 READ MORE
The kind of skillsets one should develop to build a career in PR…
The fundamentals of PR will never change and the principles of PR still need to be followed while...
May 31,2023 READ MORE
Is Content Measurable or Just Feel-Good for Brands?
I ended my previous piece on the point of distribution. This one will start there too. Indians spend...
May 31,2023 READ MORE