Invoking Corporate Social Responsibility (CSR) quotient for all the right reasons
The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate...
June 22,2023 READ MORE
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The Global Complexities of DEI Communications
There is no one standard approach to diversity, equity and inclusion (DEI) communications. The complexities and cultural nuances...
June 21,2023 READ MORE
The Power of PR: It’s More Than Just a Magic Wand
PR may seem like a magic wand that can automatically make your brand go viral, but that’s far...
June 21,2023 READ MORE
Crafting the perfect pitch
How boring it is to create a press release and then disseminate to get some small coverage in...
June 21,2023 READ MORE
Crafting Memorable Communication Campaigns: The Seven Golden Principles
In today’s fast-paced and highly competitive business environment, the success of a communications campaign depends on its ability...
June 15,2023 READ MORE
Ethics of PR: Balancing Business Goals with Truthfulness & Transparency
Have you ever been entangled in a dilemma where truth, transparency, and business goals have stood face to...
June 14,2023 READ MORE
AMEC Summit 2023
Each year, professionals from the field of public relations, consulting and communication measurement gather at the renowned annual...
June 14,2023 READ MORE
Mythological Storytelling: Elevating PR Campaigns with Timeless Narratives
In the ever-changing landscape of communication, public relations professionals are constantly looking for new ways to stand out...
June 14,2023 READ MORE
The Future of Public Relations: Top trends shaping the business
With the Public Relations profession rapidly evolving in India, there are several new trends and opportunities for companies...
June 08,2023 READ MORE
Build, Don’t Talk
In the race of life, your school may have taught you how to participate, but it fell short...
June 07,2023 READ MORE
Breaking away from microaggressions at work
Microaggressions are everyday slights and exclusionary behavior that stymie an individual’s motivation and productivity at work. Psychologists often...
June 07,2023 READ MORE
The Rise of PR: The 2023 Story
Five months into 2023, and the public relations business worldwide is already abundant with brand success stories and...
June 07,2023 READ MORE