What Shape Are You?
Do you ever feel overwhelmed working for a demanding boss with high level of discipline who would take...
May 01,2023 READ MORE
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Beyond Translation: The Importance of Cultural Nuances in Regional PR
In today’s globalised world, businesses are expanding at an unprecedented pace. With this growth comes the challenge of...
April 27,2023 READ MORE
Will AI replace or enhance the role of Content Creators?
The last couple of months have seen an explosion of AI (Artificial Intelligence) tools that promise a limitless...
April 26,2023 READ MORE
The Value of Influencer Marketing in PR Campaigns
The significance of having a robust social media presence in today’s digital world is undeniable. If we go...
April 26,2023 READ MORE
How to find and build a purpose for your company
“Create the beauty that moves the world” “A caring, innovative growth company that is reimagining a healthier future...
April 20,2023 READ MORE
Kharab Se Kharab Chai – An unforgettable lesson in selling
The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in...
April 20,2023 READ MORE
Embracing AI or falling behind: The choice is yours
In the last article, I described two types of attitudes that people currently seem to have towards AI...
April 20,2023 READ MORE
History of the world is the history of few people who had great PR minds
There have been thousands of Kings and Queens across history but why do we in general remember only...
April 20,2023 READ MORE
Creating new product categories: The power of PR in building brands
Picture a world where we never realised we needed smartphones or electric cars. It’s hard to believe that...
April 19,2023 READ MORE
How PR is fundamental to Startups and their success
Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and...
April 19,2023 READ MORE
How meticulous Marketing Strategies can contribute to the success of Digital Campaigns
Meticulous marketing strategies are essential for the success of digital campaigns, and the companies that prioritise digital marketing...
April 13,2023 READ MORE
Focus on Mission- and Value-Based Storytelling
Public Relations (PR) is a critical component of the success of any company. PR is the practice of...
April 12,2023 READ MORE