Creating new product categories: The power of PR in building brands
Picture a world where we never realised we needed smartphones or electric cars. It’s hard to believe that...
April 19,2023 READ MORE
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How PR is fundamental to Startups and their success
Indian startups have been making their presence felt globally for decades now. With a burgeoning under-30 population and...
April 19,2023 READ MORE
How meticulous Marketing Strategies can contribute to the success of Digital Campaigns
Meticulous marketing strategies are essential for the success of digital campaigns, and the companies that prioritise digital marketing...
April 13,2023 READ MORE
Focus on Mission- and Value-Based Storytelling
Public Relations (PR) is a critical component of the success of any company. PR is the practice of...
April 12,2023 READ MORE
Difference between Fame, Stardom and Legacy
Being a PR professional, I want to highlight a few key points on the idea of fame, stardom...
April 12,2023 READ MORE
Embracing ChatGPT: Navigating and Leveraging AI and ChatGPT
March 2023 was perhaps the most significant month for AI in its history, in terms of updates on...
April 11,2023 READ MORE
The Company We Keep – Insights into Indian Corporate Culture
How does one describe culture? The definition of culture according to the Oxford Dictionary is “The ideas, customs,...
April 06,2023 READ MORE
India Inc. building a compounding Reputation Quotient
Did you know, 87% of C-Suite executives rated reputation risk as more important than other strategic business risks...
April 06,2023 READ MORE
ChatGPT is a lazy Man-Friday, certainly not a Jeeves!
Being passionate about disruptions, I am always in pursuit of innovations that amplify and accentuate human capabilities. When...
April 06,2023 READ MORE
Circle of Legacy Building
The theory states that Legacy is an earned virtue of pride, acceptance, reputation, influence and respect built over...
April 06,2023 READ MORE
Regional Language PR in India
Regional language public relations is the practice of communicating with the public through the use of the local...
April 05,2023 READ MORE
From Probing to Promotion – Four Catalysts to Manifestation of a Story
Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In...
April 05,2023 READ MORE