Learn from the past to define the future
The legacy of the PR world is adorned with many stellar campaigns. They each have stimulated a positive...
March 30,2023 READ MORE
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Leveraging Sustainability Storytelling To Build Reputation, Crisis Resilience, and Winning Perceptions
Navigating today’s ever-changing business world is no small feat, and maintaining your brand’s reputation, crisis management, and public...
March 30,2023 READ MORE
The Power of Silence in Crisis Management
Crisis management can be daunting, but taking a moment to pause and reflect can help you protect your...
March 28,2023 READ MORE
The craziest month in AI
The day is 24 March, 2023. More has happened in the last 10 days in the world of...
March 24,2023 READ MORE
Role of Creativity in the Communications Landscape
The rapid digitalisation of media is revolutionising Communication businesses, be it Advertising or PR. New media is becoming...
March 23,2023 READ MORE
Benefits of incorporating awareness days in your PR strategy
Coming up with a deliberate PR strategy every month can be tough. That’s why topical days acquire a...
March 23,2023 READ MORE
Ginger up your life with lifetime learning and experiences
Growing up, my summer vacations were not just about lazy days spent lounging around the house. Instead, they...
March 16,2023 READ MORE
Appreciation can help changemakers take big steps
This year, I won a couple of very valuable entrepreneurship awards and I started thinking how crucial recognition...
March 15,2023 READ MORE
Eight Things PR Professionals Must Do
Taking inspiration from the Takshashila Institution’s Public Policy course on “Eight things Government Do” or in simple words —...
March 09,2023 READ MORE
Storytelling in the Age of AI
Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes....
March 09,2023 READ MORE
The Leadership Sutra – An Indian Approach to Power
Recently while browsing through a book section at the airport ‘The Leadership Sutra – An Indian Way to...
March 02,2023 READ MORE
The importance of copy-checking press releases & social media posts
Organisations must maintain a professional and polished image to attract and retain customers, partners, and investors in today’s...
February 23,2023 READ MORE