Role of Creativity in the Communications Landscape
The rapid digitalisation of media is revolutionising Communication businesses, be it Advertising or PR. New media is becoming...
March 23,2023 READ MORE
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Benefits of incorporating awareness days in your PR strategy
Coming up with a deliberate PR strategy every month can be tough. That’s why topical days acquire a...
March 23,2023 READ MORE
Ginger up your life with lifetime learning and experiences
Growing up, my summer vacations were not just about lazy days spent lounging around the house. Instead, they...
March 16,2023 READ MORE
Appreciation can help changemakers take big steps
This year, I won a couple of very valuable entrepreneurship awards and I started thinking how crucial recognition...
March 15,2023 READ MORE
Eight Things PR Professionals Must Do
Taking inspiration from the Takshashila Institution’s Public Policy course on “Eight things Government Do” or in simple words —...
March 09,2023 READ MORE
Storytelling in the Age of AI
Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes....
March 09,2023 READ MORE
The Leadership Sutra – An Indian Approach to Power
Recently while browsing through a book section at the airport ‘The Leadership Sutra – An Indian Way to...
March 02,2023 READ MORE
The importance of copy-checking press releases & social media posts
Organisations must maintain a professional and polished image to attract and retain customers, partners, and investors in today’s...
February 23,2023 READ MORE
The role of communications in promoting Diversity, Equity and Inclusion
The world of work is changing with the business case for diversity, equity, and inclusion (DE&I) becoming stronger...
February 22,2023 READ MORE
Everyone is Good at Something
Many of us would have heard the story of a boy who decides to learn judo despite losing...
February 15,2023 READ MORE
Role of PR in Layoff Communication
Layoffs are highly traumatic events for both individuals and corporates. For people undergoing layoffs, it is a very...
February 08,2023 READ MORE
Top Influencer Marketing Trends that will shape 2023
Projected to grow at a CAGR of 25% to reach INR 28 billion by 2026, influencer marketing continues...
February 02,2023 READ MORE