Futureproofing Public Relations: Storytelling remains the Soul of the Profession
Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two...
July 28,2022 READ MORE
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Why leading with purpose is important
If there is anything the pandemic has taught us, it is that we are living in a VUCA...
July 28,2022 READ MORE
Whole Numbers And Half Truths
A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance...
July 27,2022 READ MORE
Tribes: We Need You To Lead Us
Do you feel stuck and constrained by the status quo around you? Do you think if given an...
July 20,2022 READ MORE
India got two PR awards at the Cannes Lions 2022 – Here’s how it happened
It was fortuitous that I decided to go to the Cannes International Festival of Creativity [Cannes Lions 2022]...
July 20,2022 READ MORE
Fooled by randomness
The book is written by Nassim Nicholas Taleb, a genius mathematician, trader, and acclaimed essayist. So, when I...
July 14,2022 READ MORE
How are brands benefitting from the metaverse?
The Metaverse is unfolding the landscape for new value streams and real-world use cases powered by blockchain technology....
July 13,2022 READ MORE
Powering diversity & inclusion through communications
As companies increasingly embrace diversity and inclusion (D&I), communications has an integral role to play, both, within an...
July 07,2022 READ MORE
The Art of Management
Your journey is an outcome of the choice you make, says the author. Some are in your control,...
July 06,2022 READ MORE
Top Marketing Trends in the Indian BFSI
Digital transformation has crept into every facet of India Inc., to build resilience and navigate the disruptions caused...
June 29,2022 READ MORE
A Real Customer is a Brand’s ‘True’ Advocate
Examining customer delight has become a rare phenomenon nowadays, a critical element in defining a brand’s loyalty story....
June 29,2022 READ MORE
Rising trend of cross-consultancy collaboration in PR
The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers...
June 29,2022 READ MORE