The Art of Management
Your journey is an outcome of the choice you make, says the author. Some are in your control,...
July 06,2022 READ MORE
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Top Marketing Trends in the Indian BFSI
Digital transformation has crept into every facet of India Inc., to build resilience and navigate the disruptions caused...
June 29,2022 READ MORE
A Real Customer is a Brand’s ‘True’ Advocate
Examining customer delight has become a rare phenomenon nowadays, a critical element in defining a brand’s loyalty story....
June 29,2022 READ MORE
Rising trend of cross-consultancy collaboration in PR
The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers...
June 29,2022 READ MORE
Building a Diverse, Equitable & Inclusive Corporate Culture
It is heartening to see how organisations today are taking measures to create a diverse, equitable and inclusive...
June 28,2022 READ MORE
The ART of Influence: Persuading others begins with you
I am quite contented today to submit my third book review for this quarter. Reviewing books has been...
June 23,2022 READ MORE
Being relevant to the new-gen workforce
The profile of the Indian workforce across industry sectors has gradually and intensely changed over the decades. There...
June 22,2022 READ MORE
Balancing a healthy company culture with remote working
Prior to 2020, remote working had largely been a novelty, trialed only by a handful of companies in...
June 22,2022 READ MORE
Power of empathy in leadership communication
In the day and age of WITFM or rather What’s In It For Me why at all is...
June 22,2022 READ MORE
Technology in Public Relations – Importance & Impact
Organisations are modifying their business models and approach towards Public Relations (PR) and Marcomm (marketing communications). Here, technology...
June 17,2022 READ MORE
Investment playbook of the future for corporate communications leaders
After two years of continued efforts to navigate the businesses amid pandemic impact, the focus of corporate India...
June 16,2022 READ MORE
Clients are not looking for measurement, they are looking for solutions
Every year over 300 practitioners in the field of communication measurement and public relations get together for the...
June 15,2022 READ MORE