Decoding the Art of Storytelling in the Indian Market
The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE...
August 10,2022 READ MORE
Views
Bridging the Technology Paradox – Metaverse versus Universe
Globally, most business and tech media, both online and offline (read print), for the past few days are...
August 03,2022 READ MORE
On Managing Oneself- HBR’s 10 Must Reads
HBR’s 10 Must Reads paperback series is quoted as one of the most immersive for new and experienced leaders...
August 03,2022 READ MORE
My Learning from PRologue
PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from...
August 03,2022 READ MORE
Let’s be communications consultants rather than vying to be astrologers
As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform,...
August 03,2022 READ MORE
Understanding the Law of Publicity
Publicity laws can be difficult to understand, but I’ll do my best to break it down for you....
July 28,2022 READ MORE
Futureproofing Public Relations
Public Relations (PR) and Communications (Comms) are microcosms of the Corporate World and by extension ‘our lives’. However,...
July 28,2022 READ MORE
Futureproofing Public Relations: Storytelling remains the Soul of the Profession
Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two...
July 28,2022 READ MORE
Why leading with purpose is important
If there is anything the pandemic has taught us, it is that we are living in a VUCA...
July 28,2022 READ MORE
Whole Numbers And Half Truths
A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance...
July 27,2022 READ MORE
Tribes: We Need You To Lead Us
Do you feel stuck and constrained by the status quo around you? Do you think if given an...
July 20,2022 READ MORE
India got two PR awards at the Cannes Lions 2022 – Here’s how it happened
It was fortuitous that I decided to go to the Cannes International Festival of Creativity [Cannes Lions 2022]...
July 20,2022 READ MORE