Imagine it Forward by Beth Comstock
My fourth book review Imagine it Forward comes after a long break. The author Beth Comstock has used...
August 25,2022 READ MORE
Views
Future proofing public relations
Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However,...
August 18,2022 READ MORE
Grow
This book is a must-read for all the branding and marketing folks. Whether you are just starting out...
August 18,2022 READ MORE
Striking the balance between Experience, Expertise & Enthusiasm
I started my career in Public Relations in 2011. My parents, then, struggled to understand what my job...
August 12,2022 READ MORE
Futureproofing Public Relations
Is it possible to predict future with accuracy? If yes, then we all would have mapped coronavirus disruption...
August 12,2022 READ MORE
Decoding the Art of Storytelling in the Indian Market
The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE...
August 10,2022 READ MORE
Bridging the Technology Paradox – Metaverse versus Universe
Globally, most business and tech media, both online and offline (read print), for the past few days are...
August 03,2022 READ MORE
On Managing Oneself- HBR’s 10 Must Reads
HBR’s 10 Must Reads paperback series is quoted as one of the most immersive for new and experienced leaders...
August 03,2022 READ MORE
My Learning from PRologue
PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from...
August 03,2022 READ MORE
Let’s be communications consultants rather than vying to be astrologers
As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform,...
August 03,2022 READ MORE
Understanding the Law of Publicity
Publicity laws can be difficult to understand, but I’ll do my best to break it down for you....
July 28,2022 READ MORE
Futureproofing Public Relations
Public Relations (PR) and Communications (Comms) are microcosms of the Corporate World and by extension ‘our lives’. However,...
July 28,2022 READ MORE