My Learning from PRologue
PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from...
August 03,2022 READ MORE
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Let’s be communications consultants rather than vying to be astrologers
As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform,...
August 03,2022 READ MORE
Understanding the Law of Publicity
Publicity laws can be difficult to understand, but I’ll do my best to break it down for you....
July 28,2022 READ MORE
Futureproofing Public Relations
Public Relations (PR) and Communications (Comms) are microcosms of the Corporate World and by extension ‘our lives’. However,...
July 28,2022 READ MORE
Futureproofing Public Relations: Storytelling remains the Soul of the Profession
Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two...
July 28,2022 READ MORE
Why leading with purpose is important
If there is anything the pandemic has taught us, it is that we are living in a VUCA...
July 28,2022 READ MORE
Whole Numbers And Half Truths
A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance...
July 27,2022 READ MORE
Tribes: We Need You To Lead Us
Do you feel stuck and constrained by the status quo around you? Do you think if given an...
July 20,2022 READ MORE
India got two PR awards at the Cannes Lions 2022 – Here’s how it happened
It was fortuitous that I decided to go to the Cannes International Festival of Creativity [Cannes Lions 2022]...
July 20,2022 READ MORE
Fooled by randomness
The book is written by Nassim Nicholas Taleb, a genius mathematician, trader, and acclaimed essayist. So, when I...
July 14,2022 READ MORE
How are brands benefitting from the metaverse?
The Metaverse is unfolding the landscape for new value streams and real-world use cases powered by blockchain technology....
July 13,2022 READ MORE
Powering diversity & inclusion through communications
As companies increasingly embrace diversity and inclusion (D&I), communications has an integral role to play, both, within an...
July 07,2022 READ MORE