Thinking in bets
A bad decision is always considered the one that yielded a bad result. Atleast that’s how you and...
June 15,2022 READ MORE
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Building Brand Communities – How organisations succeed by creating belonging
Whether you are setting up a team, building your company’s social media presence or venturing into becoming an...
June 09,2022 READ MORE
The Meeting of Science, Superheros and Public Relations Professionals
As a young kid, I loved listening to people’s experiences in life and all their life stories. It...
June 08,2022 READ MORE
Stolen Focus – Why You Can’t Pay Attention and How to think deeply again
On an average an adult working in an office stays on one task for three minutes. A student...
June 01,2022 READ MORE
Keeping it Simple
In today’s world when brands are constantly fighting for attention and spotlight, consumers are being overwhelmed by the...
June 01,2022 READ MORE
Five things you can do to beat writer’s block
Writing is a bit like wearing clothes. Just as you have an awful dress day, you can have...
June 01,2022 READ MORE
Talking to Strangers: What We Should Know about the People We Don’t Know
I am happy to come back with my second book review after reading ‘Being the boss’. Talking to...
May 26,2022 READ MORE
Public Relations- The gears might change but the need won’t
The last two years have changed every industry drastically and public relation is no exception to that. While...
May 25,2022 READ MORE
Is Media Analytics Your Report Card or a Score Card?
The last few years witnessed an exponential growth in the demand for Media Analytics. However, sadly though, its...
May 25,2022 READ MORE
No News is Good News
In the summer of 2017, I convinced my then 9-year-old daughter to attend a jungle camp that went...
May 19,2022 READ MORE
The courage to be disliked
The cover of the book has a red Enso symbol drawn on it, or so I thought once...
May 18,2022 READ MORE
The Long Game
If you are stuck in your career, unable to move ahead or want to develop a network that...
May 12,2022 READ MORE