From Leap Year to Hope Year
Communication is everything that we do. The communication of declaration of the pandemic by the WHO has shaken...
December 23,2020 READ MORE
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SPECTRA – An indulgence like golf and great food!
The first thing that caught my attention about SPECTRA was the ‘Leader board’, partly because my competitive spirit...
December 23,2020 READ MORE
PR trends that will create evolution in the community in 2021
2020 has been a year of contemplation and adjustments for everyone across the length & breadth of the...
December 17,2020 READ MORE
Get ready for 2021: AI, Video and Social are big bets ahead
Phew, what a year! That’s the least we can say about 2020. With a pandemic, widespread disruptions in...
December 16,2020 READ MORE
Enhancing brand equity through effective ORM
The ongoing pandemic has disrupted industries worldwide and the importance of maintaining a seamless brand reputation online cannot...
December 16,2020 READ MORE
Hope, Positivity and Optimism
Humankind is in the throes of a pandemic that has changed the world as we know it –...
December 14,2020 READ MORE
Voices in Public Relations
The allure of Public Relations has been attracting the attention of varied experts including, academicians, marketers, authors, and...
December 10,2020 READ MORE
A journey of learning
‘What they don’t teach you at Harvard’ will give you over 4,61,00,000 search results in 0.67 seconds on Google whereas...
December 10,2020 READ MORE
Celebrating the spirit of reputation management and storytelling
After attending PRAXIS for two years, this was my third experience of attending the world largest public relations...
December 10,2020 READ MORE
Community Relations – An imperative ingredient for organisations
Community outreach has long been practiced by businesses to foster optimistic and shared relations between them and the...
December 03,2020 READ MORE
Media for Business
Businesses are increasingly incorporating Public Relations as part of their growth strategy. The following article explores some questions...
December 03,2020 READ MORE
Communicate with your stakeholders. It is now or never!
Year 2020 will be etched in history as a year of turmoil. Never before were the challenges so...
December 02,2020 READ MORE