Celebrating the spirit of reputation management and storytelling
After attending PRAXIS for two years, this was my third experience of attending the world largest public relations...
December 10,2020 READ MORE
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Community Relations – An imperative ingredient for organisations
Community outreach has long been practiced by businesses to foster optimistic and shared relations between them and the...
December 03,2020 READ MORE
Media for Business
Businesses are increasingly incorporating Public Relations as part of their growth strategy. The following article explores some questions...
December 03,2020 READ MORE
Communicate with your stakeholders. It is now or never!
Year 2020 will be etched in history as a year of turmoil. Never before were the challenges so...
December 02,2020 READ MORE
Onward and upwards at SPECTRA
SPECTRA, which is the digital avatar of PRAXIS, is probably the single most attended PR event on the...
November 30,2020 READ MORE
Impact of Mis-information, Dis-information & Mal-information on Reputation during the COVID-19
In 2016, there was a huge public outcry, based on the assumption that false news strongly influenced the...
November 27,2020 READ MORE
Remain grounded while flying high
When the team at Reputation Today invited me to write an article for the magazine based on my...
November 19,2020 READ MORE
Brand reputation and trust in our COVID-19 reality
The value of any organisation’s brand is translated through its (i) purpose, (ii) culture, and (iii) reputation. Promote...
November 19,2020 READ MORE
How to build an influential personal brand?
Personal Branding, has begun to occupy an important place in today’s world. From business to personal circles, an...
November 12,2020 READ MORE
The Importance of Destination Reputation
Villages, Towns, Cities, Provinces, Districts, States, Counties, Countries, Regions, and even Continents are destination brands, at least potentially....
November 11,2020 READ MORE
Why brands find PR irrelevant & how they are wrong
Public Relations is not meant to generate figures but create a strong and sustainable brand perception. The PR...
November 11,2020 READ MORE
Communication from COVID
Life is communication. In fact, Mahatma Gandhi said My Life is my Message. This is much more valid...
November 05,2020 READ MORE