Onward and upwards at SPECTRA
SPECTRA, which is the digital avatar of PRAXIS, is probably the single most attended PR event on the...
November 30,2020 READ MORE
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Impact of Mis-information, Dis-information & Mal-information on Reputation during the COVID-19
In 2016, there was a huge public outcry, based on the assumption that false news strongly influenced the...
November 27,2020 READ MORE
Remain grounded while flying high
When the team at Reputation Today invited me to write an article for the magazine based on my...
November 19,2020 READ MORE
Brand reputation and trust in our COVID-19 reality
The value of any organisation’s brand is translated through its (i) purpose, (ii) culture, and (iii) reputation. Promote...
November 19,2020 READ MORE
How to build an influential personal brand?
Personal Branding, has begun to occupy an important place in today’s world. From business to personal circles, an...
November 12,2020 READ MORE
The Importance of Destination Reputation
Villages, Towns, Cities, Provinces, Districts, States, Counties, Countries, Regions, and even Continents are destination brands, at least potentially....
November 11,2020 READ MORE
Why brands find PR irrelevant & how they are wrong
Public Relations is not meant to generate figures but create a strong and sustainable brand perception. The PR...
November 11,2020 READ MORE
Communication from COVID
Life is communication. In fact, Mahatma Gandhi said My Life is my Message. This is much more valid...
November 05,2020 READ MORE
How PR firms can see better ROI from influencer gifting
The communication messaging and marketing plans for almost every brand has been altered. Today marketers are in a...
November 05,2020 READ MORE
PR community evolves to address new challenges, future requirements
With effective communication emerging as a bedrock of brand management strategies, Public Relations has evolved into a necessary...
October 29,2020 READ MORE
Unlocking communications for business recovery
A stealthy virus originates in one part of the world and takes over the rest. It spreads like...
October 29,2020 READ MORE
Five mistakes best avoided while engaging corporate communications teams
How not to damage your corporate communication team’s reputation and in the process, your organisation’s brand While a...
October 23,2020 READ MORE