Skills that conventional PR folks can leverage to transition to #DigitalPR
The lines between print and digital are blurring rapidly. With most print publications taking a “digital-first” approach to...
January 27,2021 READ MORE
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Public Relations: Trends to watch out for in 2021
The year 2020 was inarguably a watershed year for the public relations industry. With a pandemic and the...
January 27,2021 READ MORE
Six degrees of separation: Communicating in the ‘Next Normal’ business cycle
Post pandemic, in the ‘Next Normal’ business cycle, leaders face the challenges to energise their businesses and brands...
January 27,2021 READ MORE
The role of integrated media in PR in the new decade
The PR industry in India has undergone a massive revolution in the past few months, with the pandemic...
January 21,2021 READ MORE
Must have qualities for leadership
Being a good leader takes a lot more than just the willingness, opportunity, and talent to lead. It...
January 21,2021 READ MORE
Few thoughts on Gender inequality and PR
Gender inequality persists in the modern world despite social and economic transformations and concerted movements to uphold women’s...
January 15,2021 READ MORE
One event, three vantage points, countless learnings
My association with PRAXIS is unique. I am probably the only individual to have had the opportunity to...
January 13,2021 READ MORE
Governance matters – don’t neglect the organisational ‘G’ factor!
After surviving through a pandemic, to judge and evaluate any organisation, we need to look at its ESG...
January 13,2021 READ MORE
Six elements of modern Public Relations you need to know in 2021
Communication is a continuous process which keeps evolving with the emerging technologies. A vital part of communication, Public...
January 13,2021 READ MORE
Stirred and shaken, changed and not broken
When written in Chinese, the word crisis is composed of two characters — one represents danger, and the...
January 06,2021 READ MORE
2021 – Converting a crisis into communications opportunity, with empathy
It has been over nine months since the Covid crisis hit us. The economy is at an all-time...
January 06,2021 READ MORE
The positives in 2020
The year 2020 was one of the most terrible years in the history of mankind. But still, this...
January 06,2021 READ MORE