How do we overcome the COVID-19 Vaccine hesitancy?
On February 15, India crossed the one-month mark for the first phase of its COVID-19 vaccination drive. While...
February 18,2021 READ MORE
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Cultivating a personal brand
In an era of crowded digital personas, determining your niche and purpose is an imperative and not-just-another-good-to-do-by-the-side-line investment....
February 18,2021 READ MORE
How research helps PR professionals yield better and more effective results
Where PR became more advanced and integrated as a service with every step of evolution, it is not...
February 17,2021 READ MORE
CSR will drive communications in 2021 and beyond
We know that the whole world has changed. This is a unique time in history for us all;...
February 17,2021 READ MORE
Nurturing a brand-lifecycle with PR might
In the dozen years of my career, I encountered my sweetest moment of pure-play PR last year –...
February 10,2021 READ MORE
Social media is not liberating
On 29 January 2020, UN Secretary-General Antonio Guterres said that he was ‘worried’ about the power of social...
February 10,2021 READ MORE
In a world full of ‘I’s, be an ‘Us’
We know and accept, that the ramifications of COVID-19 have fundamentally altered our lives. From our work-life shenanigans...
January 27,2021 READ MORE
Skills that conventional PR folks can leverage to transition to #DigitalPR
The lines between print and digital are blurring rapidly. With most print publications taking a “digital-first” approach to...
January 27,2021 READ MORE
Public Relations: Trends to watch out for in 2021
The year 2020 was inarguably a watershed year for the public relations industry. With a pandemic and the...
January 27,2021 READ MORE
Six degrees of separation: Communicating in the ‘Next Normal’ business cycle
Post pandemic, in the ‘Next Normal’ business cycle, leaders face the challenges to energise their businesses and brands...
January 27,2021 READ MORE
The role of integrated media in PR in the new decade
The PR industry in India has undergone a massive revolution in the past few months, with the pandemic...
January 21,2021 READ MORE
Must have qualities for leadership
Being a good leader takes a lot more than just the willingness, opportunity, and talent to lead. It...
January 21,2021 READ MORE