Why is PR important during economic slow-down
As we close in on the third Union budget in a period of twelve months, the Indian economy...
February 13,2020 READ MORE
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Marketing is an expense; Investment is in becoming Marketable
Case 1: A newly created brand in a fast-growing category has lost 6 months of sales because the management...
February 13,2020 READ MORE
Fake News: Yes, it exists in the corporate world as well!
Yellow Journalism today has been rebranded. Thanks to social media and its prevalence, disinformation has reached to toxic...
February 11,2020 READ MORE
As consumers take charge of their health, role of effective healthcare communication becomes more important
When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about...
February 06,2020 READ MORE
What killed Michael Jackson?
What killed the king of pop? The same thing that plunged the founder of India’s most-promising coffee-shop chain...
February 06,2020 READ MORE
The Power of Sharing Stories!
I’m glad I was a delegate at the PSS 2020 conference in Delhi, this month. If I were...
February 06,2020 READ MORE
Professional Speakers Summit – Simply legit!
Delightful experience is what makes a difference to the audience. Professional Speakers Summit 2020 or PSS2020 offered not...
February 06,2020 READ MORE
My first rendezvous with Knowledge Factory
This year, on the 9th of January, the fourth edition of Knowledge Factory (KF) was held at St....
January 31,2020 READ MORE
The World Economic Forum (WEF) at 50: An Enduring Legacy of Hope
Ambition, Dialogue, Decisions, Culture and Davos-like efficiency were in ample evidence at this year’s Annual Meeting. For half...
January 31,2020 READ MORE
AI: The Arty-ficial Intelligence in Communications
At a recent communications conference in Gurgaon, I was impressed by one of the presentations on Artificial Intelligence...
January 28,2020 READ MORE
New Decade, New PR Rules: 2020 Game
Predictions and reports related to our business is always a good read in the fast-changing world that we...
January 23,2020 READ MORE
Ladies, time to break Stereotypes?
Ladies, let me ask you a question: In the pursuit of achieving gender equality, have we forgotten about...
January 23,2020 READ MORE