Strategising a brand’s outlook for rural market
Rural India, home to more than 66% of the country’s population, represents an important consumer base for large...
February 13,2020 READ MORE
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Harbingers of change: Mental health awareness initiatives by Indian brands and organisations
Mental Health is a hot button topic currently. In a rapidly urbanising India, with infrastructures struggling to catch...
February 13,2020 READ MORE
PSS2020 – Exploring Professional Speaking Globally
We were chatting in the huge warm hall bustling with activity on a brisk foggy morning in Delhi....
February 13,2020 READ MORE
Why is PR important during economic slow-down
As we close in on the third Union budget in a period of twelve months, the Indian economy...
February 13,2020 READ MORE
Marketing is an expense; Investment is in becoming Marketable
Case 1: A newly created brand in a fast-growing category has lost 6 months of sales because the management...
February 13,2020 READ MORE
Fake News: Yes, it exists in the corporate world as well!
Yellow Journalism today has been rebranded. Thanks to social media and its prevalence, disinformation has reached to toxic...
February 11,2020 READ MORE
As consumers take charge of their health, role of effective healthcare communication becomes more important
When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about...
February 06,2020 READ MORE
What killed Michael Jackson?
What killed the king of pop? The same thing that plunged the founder of India’s most-promising coffee-shop chain...
February 06,2020 READ MORE
The Power of Sharing Stories!
I’m glad I was a delegate at the PSS 2020 conference in Delhi, this month. If I were...
February 06,2020 READ MORE
Professional Speakers Summit – Simply legit!
Delightful experience is what makes a difference to the audience. Professional Speakers Summit 2020 or PSS2020 offered not...
February 06,2020 READ MORE
My first rendezvous with Knowledge Factory
This year, on the 9th of January, the fourth edition of Knowledge Factory (KF) was held at St....
January 31,2020 READ MORE
The World Economic Forum (WEF) at 50: An Enduring Legacy of Hope
Ambition, Dialogue, Decisions, Culture and Davos-like efficiency were in ample evidence at this year’s Annual Meeting. For half...
January 31,2020 READ MORE