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Believe it or not, but my first lesson on the importance of brand building came from a roadside beggar. This was during my B. Com….

Few years back, when the staff of a leading airline, forcibly and violently removed a passenger from an overbooked plane, it resulted in widespread criticism….

Depending on which source you choose to refer, there are about 450 million internet users in India. Out of this, about 250 million are supposed…

Inspiration has always come dressed in simple clothing, ideally deprived of life’s little luxuries, and with a tendency to make you feel terrible about every…

In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking the most either when there is a…

Nothing is more important to a business than its reputation. Without a good reputation, success is limited and a company’s long-term future will be bleak….

Bahrain is one of the coolest Arab countries. This country is a little island in the Persian Gulf. It is beautiful; the turquoise water, the…

Once upon a time there was a wide-eyed girl who knew she had landed her passion when she entered the world of Public Relations. Communications…

Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform or are relatable. Bestselling author Seth Godin…