How to get clients to take PR seriously
Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform...
February 12,2019 READ MORE
Views
From employees to ambassadors
A few years ago, you’d be hard pressed to find even one organisation with a communication plan that...
February 11,2019 READ MORE
Negating the negative forces: Crisis of credibility
In an open letter to lenders recently, Subhash Chandra, Chairman, Zee and Essel Group, had pointed out his mistakes...
February 07,2019 READ MORE
Understanding Millennials: India’s largest, neediest, and values-based consumers
As consumer classifications go, a millennial is typically someone who was born between 1984 and ’96. While the...
February 05,2019 READ MORE
The Changing PR Landscape
The suspension of two talented young cricketers recently due to their off-field demeanour points to two pertinent things:...
February 01,2019 READ MORE
Change requires brave communicators to say NO
Strategic change undoubtedly requires breaking existing organisation cultures. For too long, the workplace has been plagued with the...
January 28,2019 READ MORE
Storytelling as Mass Communication
As someone who argued vociferously even up until the early 2000s against technological determinism, I now eat a...
January 24,2019 READ MORE
Good storytellers become great Public Relations representatives
A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was...
January 11,2019 READ MORE
2019 – A good time for Public Relations professionals to make New Year resolutions
As we enter another interesting year, we all prepare for a fresh start – setting new goals and...
January 03,2019 READ MORE
2019 – The year of POEMS for PR – Paid, Owned, Earned Media Strategies
Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just...
December 27,2018 READ MORE
Five important things to look out for before engaging a Public Relations firm
Hiring a PR consultancy is essentially one of the smartest decisions that you could make for promoting your...
December 21,2018 READ MORE
CSR: The most important tool in Public Relations today
Many years back, for the consumers, the world was divided in two – the branded and the non-branded....
December 20,2018 READ MORE