Influence – Why does it make a difference?
The rise of social media has changed our marketing plans by adding newer mediums and ideas to the...
November 30,2018 READ MORE
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Shifting from tactics to strategy – The changing role of a communicator
I’ve been in the public relations business long enough to remember when the role was all about writing...
November 28,2018 READ MORE
SABERA – Amplifying the voices doing Good
In a bid to amplify the voices doing good, I started the event सबेरा SABERA. While sensationalism sells, the...
November 23,2018 READ MORE
Alyque Padamsee, a true advertising champion and a great theatre personality
Alyque Padamsee who was addressed GOD in Lintas spent many decades in advertising and theatre. As head and...
November 20,2018 READ MORE
The Future of Public Relations – Notes from PRovoke18
The night of PRAXIS 2018, held in Hyderabad, will always be special to me. I was filled with...
November 16,2018 READ MORE
Aligning People, Policy and Practice – Notes from Page Up Annual Conference
It was indeed a privilege and honour that I had the opportunity to attend this year’s Page Up...
November 16,2018 READ MORE
Shaping the Future of Public Relations – Notes from ICCO Global Summit, 2018
Public Relations professionals Akshita Agrawal and Suhas Tadas won the Young Pride Challenge for 2018 and as part...
November 15,2018 READ MORE
Cultural Difference or Cultural Identity – How media influences the world
Dance of the “Roma” a gypsy from Rajasthan to Spain; stories from the Indian epics Ramayana and Mahabharata...
November 01,2018 READ MORE
PR services – Trust between client & media
Historically we have seen that unlike other outsourced services, PR is very close to the heart of the...
October 26,2018 READ MORE
What is the biggest barrier between PR and Creativity?
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say...
October 24,2018 READ MORE
Remembering K.S. Neelakandan – A doyen of Public Relations
K.S. Neelakandan, popularly known as Neelu in the PR fraternity, started his career in advertising but later moved...
October 19,2018 READ MORE
Of wins, losses and more
What is this heady cocktail of success that has everyone addicted? Why does stacking up accolades have to...
October 17,2018 READ MORE