Creativity in News?
A compelling argument drew my attention this week by teasing out a new direction to creativity that helped...
March 05,2019 READ MORE
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Seven communication strategies to win love for your brand
What is it that could have enabled Maggi stage such an epic comeback, despite being banned from the...
March 01,2019 READ MORE
India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future
The subject of innovation in communication today is among the top agenda items for communicators, whether they represent...
February 27,2019 READ MORE
My first lesson in Brand Building
Believe it or not, but my first lesson on the importance of brand building came from a roadside...
February 27,2019 READ MORE
Managing reputation risk for better brand value
Few years back, when the staff of a leading airline, forcibly and violently removed a passenger from an...
February 26,2019 READ MORE
Building brand YOU online
Depending on which source you choose to refer, there are about 450 million internet users in India. Out...
February 22,2019 READ MORE
From Parathas to Partnerships
Inspiration has always come dressed in simple clothing, ideally deprived of life’s little luxuries, and with a tendency...
February 21,2019 READ MORE
The Matrix Reloaded – Navigating the CFO-Communicator dynamics
In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking...
February 21,2019 READ MORE
Why should a Marketer bother about Reputation Management
Nothing is more important to a business than its reputation. Without a good reputation, success is limited and...
February 20,2019 READ MORE
Strategic Communications is at the heart of driving change
Bahrain is one of the coolest Arab countries. This country is a little island in the Persian Gulf....
February 19,2019 READ MORE
The perfect 10: My journey of 10 years as a PR entrepreneur
Once upon a time there was a wide-eyed girl who knew she had landed her passion when she...
February 18,2019 READ MORE
The Wizards of Silver
The one chip most veterans of the communications business have been flaunting is their access to the top...
February 13,2019 READ MORE