Understanding Millennials: India’s largest, neediest, and values-based consumers
As consumer classifications go, a millennial is typically someone who was born between 1984 and ’96. While the...
February 05,2019 READ MORE
Views
The Changing PR Landscape
The suspension of two talented young cricketers recently due to their off-field demeanour points to two pertinent things:...
February 01,2019 READ MORE
Change requires brave communicators to say NO
Strategic change undoubtedly requires breaking existing organisation cultures. For too long, the workplace has been plagued with the...
January 28,2019 READ MORE
Storytelling as Mass Communication
As someone who argued vociferously even up until the early 2000s against technological determinism, I now eat a...
January 24,2019 READ MORE
Good storytellers become great Public Relations representatives
A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was...
January 11,2019 READ MORE
2019 – A good time for Public Relations professionals to make New Year resolutions
As we enter another interesting year, we all prepare for a fresh start – setting new goals and...
January 03,2019 READ MORE
2019 – The year of POEMS for PR – Paid, Owned, Earned Media Strategies
Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just...
December 27,2018 READ MORE
Five important things to look out for before engaging a Public Relations firm
Hiring a PR consultancy is essentially one of the smartest decisions that you could make for promoting your...
December 21,2018 READ MORE
CSR: The most important tool in Public Relations today
Many years back, for the consumers, the world was divided in two – the branded and the non-branded....
December 20,2018 READ MORE
Crisis Preparedness – Why being crisis ready is business smart
Crisis in a corporate can erupt any time and it usually arrives without any warning. One should not...
December 14,2018 READ MORE
Here’s why the Indian PR business needs an immediate fix
It’s really time for the Indian PR business, the consultancies in particular, to recognise a huge problem with...
December 12,2018 READ MORE
Five communications trends set to shape 2019
2019 is a big year for India. It’s election year. It’s all about winning people by employing the...
December 03,2018 READ MORE