Carpe Diem – Seize the Day
As a child, while walking past newspaper stands I’d always make a resolution to one day, buy every...
October 11,2018 READ MORE
Views
Will brands run after the new cricketing prodigy?
Prithvi Shaw is the new cricketing kid who launched himself with a century on debut. Some of the...
October 10,2018 READ MORE
Trust – The new currency for brands and organisations today
Trust is earned or built when actions match words. But, the secret to a successful and lasting business...
October 05,2018 READ MORE
7 Reasons to Attend PRAXIS7
PRAXIS, in its 7th edition now, is one the largest and most significant summit for the Corporate Communications...
September 27,2018 READ MORE
Thought Leadership & Public Relations
It is said that a thought leader is someone who creates something before people realise that they need...
September 21,2018 READ MORE
Revisiting the art of storytelling
Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with....
September 19,2018 READ MORE
Let’s Give Them Something to Talk About
I remember as a child, I always wondered if I would turn out good enough to give the...
September 14,2018 READ MORE
Strategically Communicating CSR in the Digital Age
The five key notes for communication are objective, target, content, media and balance. So let us understand what...
September 12,2018 READ MORE
From Give and Take to Give and Get: A CFO’s Journey
“The best way to Get is by Giving. God has given us two hands, one to receive with...
September 07,2018 READ MORE
How Influencer Marketing is Transforming Public Relations
Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people...
September 07,2018 READ MORE
Is Public Relations an essential business function?
Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also...
August 30,2018 READ MORE
Is content the real king in Public Relations?
If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted...
August 24,2018 READ MORE