Vox Essence

I first read about Artificial Intelligence (AI) in the mid-nineties in my final year instrumentation engineering class. It has probably followed me, even though I…

For most B2B companies, a sacrosanct bundle of PR and marketing tools consists of website, newsletters, webinars, owned research reports, email databases, a bit of…

I was invited to speak at the 2018 AMEC conference in Barcelona. My topic, “ROO – one small step for measurement, one giant leap for…

During a general banter with a few senior communicators – a good mix of PR consultancy and in house folks, recently, the topic somehow veered…

Way back in 1998, as a sales engineer with direct sales targets, when marketing tried to claim credit for a good deal, I would go…

Swayamvara (Sanskrit: स्वयंवर), in ancient India, was a practice of choosing a husband, from among a list of suitors, by a girl of marriageable age. Swayam in Sanskrit means self and…

Honestly, I don’t have even a single day experience of working in a PR consultancy so I shall base my part two of the hypothesis…

PR for me is not just an art or science! It is a seamless combination of various streams of education that play at various degrees…

I love the initiatives Amith and his team bring to the communications business! Look at this one – 26 professionals, writing a column once a…